Papers for
social media platform teams
Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.
Bluesky content moderation mixes AI and human review to catch harms
Characterizing Bluesky Content Moderation Service: From Automation of Service to Landscape of Harms
Abstract: Empirical research on content moderation is fundamentally constrained by the opaque deployment of moderation systems on major social media platforms. To this end, the recent emergence of decentralized platforms with transparent, public moderation logs presents an unprecedented opportunity for independent audits. In this work, we leverage this architectural transparency to conduct the first large-scale audit of the default moderation system on Bluesky, the Bluesky Moderation Service (BMS). Analyzing its 10.6M moderation labels from 2025, we investigate three foundational aspects: (i) its mechanism (the degree of automation versus human oversight), (ii) its efficacy (accuracy in detecting harms), and (iii) its purpose (the landscape of harms it identifies). Our findings reveal a human-AI collaborative system where labels for sexual and graphic content are applied automatically in seconds, while nuanced and high stakes labels require more human oversight, taking hours or days. Through a manual annotation study, we find the BMS operates with high precision (0.837), but struggles with low recall (0.222), with our annotators identifying 4.5$\times$ more harmful content than the moderation system in a random sample. Finally, unsupervised clustering of the most frequently applied labeled posts uncovers detected harms ranging from hostility in discourse toward protected groups to the spread of sexually explicit and other graphic content. Our work offers a look into the operational realities of a deployed moderation system, providing a concrete data-driven foundation for designing more effective and transparent moderation systems.
System identifies opposing political stories in social media tweets
Automated Identification of Competing Narratives in Political Discourse on Social Media
Abstract: Social media platforms have become central to shaping political discourse, serving as arenas where narratives form and evolve, influencing public opinion. Identifying and analyzing these narratives, particularly when they compete across different political ideologies, is crucial for understanding the dynamics of modern political communication. This paper presents an unsupervised framework for identifying and characterizing competing narratives in political discourse on social media, focusing on German politicians' tweets. The framework employs a multi-stage pipeline that integrates natural language processing techniques such as topic modeling, event detection, and event linking. By forming data into coherent stories and uncovering the distinct perspectives of user communities, the system is able to detect the key competing narratives, highlighting the divergent framings and conflicts surrounding trending political topics. Two case studies on polarizing political issues demonstrate the efficacy of the methodology, showcasing its ability to uncover and analyze divergent viewpoints. The findings contribute to the broader understanding of how narratives propagate within the digital public sphere and offer insights for policymakers, social media platforms, and researchers interested in monitoring political discourse.
Large language models embed shifting political biases as knowledge
From Echo Chambers to Epistemic Monoculture: Large Language Models Present Temporally Contingent Partisan Alignments as Knowledge
Abstract: Large language models (LLMs) are rapidly becoming an interface between citizens and political information. They are often regarded as "a better Google." While this analogy might work for some instances, it is unintuitively problematic for democratic politics. A search engine retrieves human-authored documents, while a language model generates novel text that necessarily embeds invisible framing decisions. Because conveying knowledge involves framing, a system that generates answers cannot serve as a neutral conduit to "all human knowledge." Instead, these systems are becoming a new kind of political intermediary. Mechanistic evidence shows that partisan identity is encoded as a locatable geometric direction inside the Llama 3.1 8B model, and that alignment training masks rather than removes this structure. Building on that evidence, we present steering experiments that exploit a model's training cutoff in 2024. This cutpoint auspiciously falls just before a dramatic realignment in American politics marked by the second Trump administration and the MAHA transformation of health politics, providing us with a natural experiment. We find that the model presents temporally contingent partisan alignments as knowledge, with no mechanism for distinguishing fact from opinion. This reality moves the information environment beyond the echo chamber toward an epistemic monoculture where language models, purporting to summarize "all human knowledge" are, in actuality, simply magnifying the cultural and partisan divides inherent in their training data.
Unified ranking model improves multi-task recommendations
Task-Blind No MORE: Multi-Task Information Flow in Unified Ranking Backbones
Abstract: Industrial ranking models for recommendation have scaled feature interaction and sequence modeling separately; recent architectures such as HyFormer and MixFormer unify both in a stackable backbone. Real-world recommender systems, however, nearly always require multi-task learning, yet existing unified architectures confine multi-task modeling to shallow post-backbone towers, leaving the backbone without task-aware information flow. We propose MORE (Multi-task cO-evolving Ranking modEl), which embeds multi-task information flow inside the backbone, enabling task-specific signals to co-evolve with sequence and feature representations at every layer rather than in a post-hoc fusion. It introduces Anchor Tokens that persist across backbone layers: Shared Anchors encode cross-task commonalities, while Private Anchors capture task-specific priors. In each block, Anchor Tokens (1) read task-conditioned signals from behavior sequences, (2) mix with non-sequential features under a task-boundary mask, and (3) refine per-task representations through independent branches; as blocks stack, each task obtains a differentiated representation refined through all backbone layers. Experiments on large-scale industrial datasets show that MORE consistently outperforms baselines across all tasks under comparable parameter and FLOPs budgets, and scales well with model size. Online A/B tests on Momo, a leading Chinese social discovery platform with tens of millions of monthly active users, yield 3% improvement in usage duration, 3.6% in interaction rate, and 2% in deep-chat rate. MORE is deployed in production with request-level shared computation reducing scoring latency by about 30%.