digital marketing platforms

Abstract: An outstanding creative advertising image should both attract attention and communicate a product's positioning. How to choose a persuasive conceptual bridge before rendering begins is challenging for advertising generation. We present AdMuse, a skill-guided multi-agent framework that distills high-quality advertisements into reusable creative skills for cross-domain advertising strategy. Rather than retrieving isolated exemplars, AdMuse abstracts recurring bridge patterns into a skill library that can guide new product briefs. At generation time, AdMuse coordinates skill routing, multi-candidate ideation and selection, and VLM-guided visual refinement: diverse skills propose alternative concepts, relative judgment selects the most promising direction, and vision-language feedback helps realize the selected intent in the final image. This design treats advertising creativity as a structured decision process rather than a single prompt-writing step. Experiments across diverse product and brand positionings show that AdMuse produces visually compelling advertisements that faithfully communicate product positioning.

Abstract: Modern text-to-image (T2I) models generate high-quality images from arbitrary user prompts, yet they can just as easily produce not-safe-for-work (NSFW) content. Conventional outer guardrails consist of two components: a prompt classifier that checks for risk before generation, and a post-hoc image classifier that checks the fully generated image. In this design, both classifiers operate outside the generation pipeline and do not use the model's own representations. This separation can limit prompt-screening accuracy, while the image-side check runs only after the full generation cost has been spent. Moreover, a flagged prompt can only be rejected, even when it could be adjusted to produce a safe image. In this work, we propose the Inner Guardrail (InGuard), a safety framework that works inside the pipeline on the model's own representations, leaving base-model parameters untouched. First, a risk classifier grades each prompt as unsafe, risky, or benign based on the text encoder's embeddings, with no external language model. Second, SAGE (Soft-gated Asymmetric Guardrail for Embeddings) modifies the embeddings of risky prompts, aiming to return a safe image instead of a refusal. Third, a latent detector checks the one-step clean latent estimate midway through denoising, reaching nearly image-level performance and halting generation when risk is detected. We also construct the RevGen Safety Benchmark to evaluate T2I safety under realistic conditions: 10,000 prompts built through real-image reverse generation, with a rewriting step that supplies controlled intellectual-property (IP) characters, covering graded porn/gore risks, categorical IP risks, and benign negatives. Across five open-weight T2I models, InGuard reaches 97.9-98.8% safety rate, matching or exceeding the outer guardrail, with 57.5-73.5% less benign disturbance, ~3.7x fewer parameters, and 50-55.6% of denoising steps skipped.