From Trait to Behavior: A Cognitive-Affective Personality System (CAPS) Perspective on Multi-Homing Intention in AIGC Platforms
2026-06-29 • Human-Computer Interaction
Human-Computer InteractionArtificial Intelligence
AI summaryⓘ
The authors studied why people use multiple AI content platforms instead of just one. They created a model showing that a person's need for optimal stimulation makes them see different platforms as complementary, which raises the value they get from learning new things, leading to the intention to use several platforms. They also found that social influence encourages this multi-platform use, but prior experience with one platform does not have a significant effect. Overall, the research links personality traits and perceptions to users' behaviors across platforms.
Artificial Intelligence Generated Content (AIGC)multi-homing intentionoptimum stimulation level (OSL)perceived complementarityperceived epistemic valuesocial influenceuse experiencecomplementarity theoryperceived value theorymediation model
Authors
Xuchao Zhang, Jihye Lee
Abstract
With the rapid development of Artificial Intelligence Generated Content (AIGC) platforms, users increasingly show cross-platform usage intentions. Existing research focuses on adoption and usage intentions in single-platform AIGC contexts. A theoretical gap still exists in studies on cross-platform usage. This paper constructs and verifies a three-stage multiple mediation model based on the personality trait-perception-behavioral response framework. The model integrates the optimum stimulation level (OSL) theory, complementarity theory, and perceived value theory, and it sets social influence and use experience as control variables to examine users' multi-homing intention. The results show that: (a) OSL significantly enhances users' perceived complementarity; (b) perceived complementarity positively affects perceived epistemic value; (c) perceived epistemic value significantly and positively predicts multi-homing intention; (d) OSL influences multi-homing intention through a chain mediation path of perceived complementarity and perceived epistemic value; and (e) social influence has a significant positive effect on multi-homing intention, while the effect of use experience is not significant.