Papers for
social media marketing teams
Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.
Graph neural networks speed up finding key influencers in social networks
Graph Neural Networks for Influence Maximization in Social Networks: An Unsupervised Minimum Dominating Set Approach
Abstract: The Minimum Dominating Set (MDS) problem is a classic NP-hard combinatorial optimization problem with critical applications in social network analysis, including viral marketing, influence maximization, public health interventions, and information dissemination. Identifying a minimal set of influential individuals whose reach covers an entire social network is central to these applications, yet remains computationally challenging at scale. Graph neural networks (GNNs) have emerged as powerful tools for learning over graphs, and recent work explores their application to hard combinatorial problems. This paper presents a novel unsupervised GNN framework for the MDS problem that eliminates the need for ground-truth solutions during training. Trained on 12,000 synthetic graphs with diverse structural properties, our method achieves up to 55x faster inference than metaheuristic baselines and up to 14x faster inference than supervised learning approaches, while finding optimal or near-optimal dominating sets on real-world social network benchmarks. Our learned heuristic generalizes effectively to unseen graph distributions, demonstrating strong practical applicability for large-scale social network analysis.
Aegix Pulse improves brand consistency in content generation with context preservation
Aegix Pulse: A Traceable Three-Stage Architecture for Personalized Content Generation and Context-Preserving Revision
Abstract: Production content-generation systems must integrate a user's immediate task, long-term brand identity, historical evidence, and revision feedback. We present Aegix Pulse, a production-oriented three-stage architecture that separates current-task clarification and Task Persona finalization, long-term Account Profile (Brand DNA) assembly, and controlled generation and revision while preserving provenance across content versions. We evaluate four preregistered claims using 96 synthetic social-media generation tasks. Four initial-generation conditions progressively introduced a Task Persona, Account Profile, and successful-history style evidence, while two revision conditions compared plain and context-preserving revision. The experiment produced 480 completed generation records and 1,440 blinded LLM-Judge evaluations, supplemented by human review. Adding the Account Profile increased mean brand-consistency scores by 0.1562 points on a five-point scale compared with Task Persona alone (Holm-adjusted p=.1224). Preserving task and brand context during revision increased mean task-preservation scores by 0.2917 points compared with plain revision (Holm-adjusted p=.2432). Neither improvement was statistically conclusive after multiple-comparison correction. Task Persona alone showed a small observed effect, while successful-history evidence provided no additional improvement in brand consistency under the current setting. Human validation did not consistently reproduce the LLM-Judge effect directions and showed low inter-reviewer agreement. These findings provide preliminary evidence for persistent brand context and context-preserving revision while identifying priorities for stronger evidence processing and evaluation.