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Abstract: Cultural attitudes and social norms evolve over time, yet most cultural benchmarks for large language models (LLMs) treat culture as a static attribute of a country or region. We introduce ChronoCulture, a benchmark of 10,360 temporal pairs built from longitudinal survey data across 72 countries. Each pair contains the same survey question asked in the same country in an older and a newer year, with full population response distributions as ground truth. Across six LLMs, we find that models can often predict a country's attitudes at one point in time but do not reliably capture how those attitudes change. Their predictions for different years tend to stay close together, failing to capture much of the observed change. Specifying the intended year in the prompt also offers little overall improvement in alignment with survey responses. These findings suggest that models often present a largely static picture of cultural attitudes, highlighting the need to evaluate cultural awareness across time.

Abstract: Vision-language models (VLMs) like CLIP have shown great success in image tasks, however, applying CLIP to open-vocabulary video recognition poses challenges. Due to the limited text information, directly fine-tuning CLIP on video recognition datasets may lead to overfitting and hinder its generalizability. A prevalent method is to enrich text information by generating prompts using Large Language Models (LLMs). However, limited efforts have been made to explore how to generate higher-quality prompts that can contribute to classify unseen categories, and how to further enhance vision-text alignment based on these prompts. In this paper, we propose P2CLIP (Prompt-guided CLIP), which aims to bridge this gap by exploring the impact of prompts across three aspects: category, video, and frame. At the category level, we argue that LLM-generated prompts under simple instructions may suffer from semantic overgeneralization, which can blur the category boundaries and hinder the performance of the model. To address this issue, we design Generic-Discriminative Prompt using LLMs to obtain discriminative category embeddings with rich semantic information. At the video and frame levels, we first use VLM and LLM to generate frame and video descriptions for enhancing vision-text alignment. Then we propose a Knowledge-Guided Temporal Aggregation mechanism, which leverages the expert knowledge derived from LLMs to guide the temporal modeling of videos and encourage a better construction of the joint visual-textual feature space. Extensive experiments across various benchmarks, including zero-shot and few-shot settings, demonstrate the effectiveness of our method.