social media app developers

Abstract: Recent advances in zero-shot voice cloning systems make it possible to reproduce a recognizable voice from a short recording and attach it to arbitrary virtual characters. Prior work suggests that familiar vocal identity can carry over associated personality impressions to new targets such as robots or virtual characters. However, these works have mainly examined familiarity and personalization effects rather than directly testing whether a cloned familiar voice systematically transfers personality impressions to an embodied virtual character. Such transference raises the concern that cloned voices could be used to manipulate people into engaging with virtual characters as capable social actors. Across two studies, we investigated whether personality impressions transfer when a virtual character speaks with the cloned voice of a familiar person. Study 1 examined this question in a real-world university setting using the cloned voice of a lecturer familiar to the participating students. Study 2 examined the same question online using voices of social media content creators and members of their communities. Drawing on the concepts of identity activation, trait transfer, and person reconstruction, we show that evidence of personality transfer was limited in both studies. Observed effects were selective and did not generalize across traits or study contexts. In the online study in particular, recognizable voice identity cues activated expectations about the speaker but did not reconstruct the broader person impression. Qualitative responses further indicated that judgments were frequently shaped by perceived artificiality and by whether voice and appearance fit together. Our findings moderate common concerns that cloned voices straightforwardly manipulate people into perceiving artificial characters as capable social actors.

Abstract: Generative retrieval (GR) offers a promising paradigm for industrial search by unifying candidate generation within an autoregressive framework. However, its effectiveness is limited by two key challenges. First, existing Semantic ID (SID) tokenizers struggle to incorporate collaborative signals while maintaining effective codebook utilization, limiting their ability to distinguish items and achieve high-quality retrieval. Second, existing reinforcement learning (RL) methods suffer from severe reward sparsity under exact SID matching, leaving many sampled trajectories without effective learning signals and hindering preference optimization. To address these challenges, we propose WeGR, a unified generative retrieval framework consisting of two complementary components. Specifically, the Collaborative and Collapse-free Tokenizer (CoCo-VAE) incorporates query-to-item and item-to-item collaborative signals while mitigating codebook collapse through codebook refresh and complementary regularization, enabling more informative and balanced SID representations. Building upon these SIDs, Dynamic Horizon Policy Optimization (DHPO) progressively expands both reward evaluation and policy optimization horizons, reducing learning difficulty while leveraging behavioral reward signals at different levels of the SID hierarchy, without relying on auxiliary reward models. Extensive offline experiments demonstrate the effectiveness of WeGR in improving retrieval and ranking performance. Moreover, a two-month online A/B test in WeChat E-commerce Search demonstrates relative improvements of 2.539% in orders, 1.508% in click-through rate, and 1.381% in conversion rate, while reducing online CPU and GPU usage by 25.5% and 26.1%, respectively. The system has been successfully deployed across multiple search scenarios in WeChat, serving billions of users, generating tens of millions of PVs daily.