Papers for
online advertising managers
Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.
Improved regret bounds boost decision making with uncertain data
Near-Optimal Regret Bounds for Monotone Stochastic Optimization under Semi-Bandit Feedback
Abstract: Stochastic optimization models sequential decision-making under uncertainty, typically assuming known input distributions. When these distributions are unknown, \citet{agarwal2026semibandit} give an online-to-offline reduction for monotone stochastic optimization under semi-bandit feedback, where only probed variables are observed. Its expected regret relative to the offline guarantee is $\widetilde O(n\sqrt T)$, where $n$ is the number of variables and $T$ the horizon. For optimal stopping and Pandora's box, \citet{liu2025improved} achieve $\widetilde O(\sqrt{nT})$ using problem-specific algorithms. \emph{Can a general online-to-offline reduction achieve this improved rate?} We give such a reduction for strongly monotone stochastic optimization, answering the corresponding open question. Strong monotonicity is defined relative to the chosen offline algorithm. Our oracle-efficient reduction achieves $\widetilde O(\sqrt{nT})$ expected regret while preserving approximation guarantees for oracles satisfying the same condition. It combines Bernstein-type optimistic distribution estimates with a Hellinger stability bound for adaptive policy transcripts, aggregating squared marginal errors weighted by the executed policy's probing probabilities. The rate is optimal up to logarithmic factors for $T\ge n$, even under full feedback. Under monotonicity and uniformly bounded coordinate-wise variation, the same algorithm achieves $\widetilde O(n^{3/4}\sqrt T)$ expected approximation regret, improving the previous linear dependence on $n$. The exponent $3/4$ is sharp for its ordinary regret over instances and exact oracle choices. Our framework applies to prophet inequality, Pandora's box, best-of-$K$ selection, stochastic knapsack, stochastic orienteering, and stochastic submodular maximization.
Contextual bandits improve decisions by acquiring key outcomes carefully
The Surrogate Is Not the Reward: Post-Surrogate Primary-Outcome Acquisition in Contextual Bandits
Abstract: We study contextual bandits in which a surrogate is observed after the action but before the learner decides whether to acquire the primary outcome that defines action value and regret. The value of acquiring the primary outcome depends on both decision relevance (how much the current outcome matters for comparing policies) and the residual uncertainty after observing the surrogate. The Audited Surrogate Bandit (ASB) learns a contextual policy while allocating a budget of $B$ primary-outcome acquisitions over $T$ rounds. ASB sets a pre-surrogate acquisition level from current decision relevance and, after observing the surrogate, redistributes that level using an estimate of that residual uncertainty. For a finite class of $N$ policies over $K$ actions, ASB incurs $\widetilde O[\sqrt{KT\log N}\{1+\sqrt{T/B}\}]$ regret relative to the best policy in the class. In a two-action family where the surrogate does not reveal the better action, a learner that observes the surrogate before deciding whether to acquire can achieve bounded regret, whereas any learner that must decide before seeing the surrogate incurs $Ω(T/B)$ worst-case regret under the same budget. Synthetic experiments show that both acquisition factors matter: ASB has lower regret than variants using only decision relevance or only residual uncertainty. On a KuaiRec benchmark of user-video interactions, the regret gap relative to relevance-only acquisition widens and then narrows as the budget grows.
Integrated code-mixing improves cross-country ecommerce recommendations
Cross-Country Code-Mixing for Generative Recommendation
Abstract: Cross-country recommendation on modern e-commerce platforms is typically deployed with disjoint user and item ID spaces across markets, removing the shared anchors that conventional cross-domain methods rely on. Generative recommendation (GR) mitigates this by mapping items into a shared token space and training a unified model, but existing approaches keep behavior sequences strictly country-specific, so knowledge transfer occurs only at the parameter level and remains absent at the data level. Inspired by code-switching corpora in multilingual natural language processing, we propose CMRec, a cross-country GR framework that injects cross-country supervision at the data level via dual-constrained, context-aware code-mixing. CMRec first learns a shared semantic codebook from multi-modal content and behavioral co-occurrence across countries. It then uses this codebook to synthesize mixed-country sequences via token-level substitutions that satisfy both static (content) and dynamic (e.g., price, audience, popularity) constraints. Finally, it introduces a context-aware loss that reweights mixed samples according to their plausibility in the current sequence. Experiments on two real-world multi-country datasets and an online A/B test show that CMRec substantially improves recommendation quality in data-sparse countries while preserving performance in data-rich countries, achieving +1.77% advertising revenue and +2.64% orders on a large-scale e-commerce platform.