Papers for

online advertising managers

Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.

Improved regret bounds boost decision making with uncertain data

Near-Optimal Regret Bounds for Monotone Stochastic Optimization under Semi-Bandit Feedback

Abstract: Stochastic optimization models sequential decision-making under uncertainty, typically assuming known input distributions. When these distributions are unknown, \citet{agarwal2026semibandit} give an online-to-offline reduction for monotone stochastic optimization under semi-bandit feedback, where only probed variables are observed. Its expected regret relative to the offline guarantee is $\widetilde O(n\sqrt T)$, where $n$ is the number of variables and $T$ the horizon. For optimal stopping and Pandora's box, \citet{liu2025improved} achieve $\widetilde O(\sqrt{nT})$ using problem-specific algorithms. \emph{Can a general online-to-offline reduction achieve this improved rate?} We give such a reduction for strongly monotone stochastic optimization, answering the corresponding open question. Strong monotonicity is defined relative to the chosen offline algorithm. Our oracle-efficient reduction achieves $\widetilde O(\sqrt{nT})$ expected regret while preserving approximation guarantees for oracles satisfying the same condition. It combines Bernstein-type optimistic distribution estimates with a Hellinger stability bound for adaptive policy transcripts, aggregating squared marginal errors weighted by the executed policy's probing probabilities. The rate is optimal up to logarithmic factors for $T\ge n$, even under full feedback. Under monotonicity and uniformly bounded coordinate-wise variation, the same algorithm achieves $\widetilde O(n^{3/4}\sqrt T)$ expected approximation regret, improving the previous linear dependence on $n$. The exponent $3/4$ is sharp for its ordinary regret over instances and exact oracle choices. Our framework applies to prophet inequality, Pandora's box, best-of-$K$ selection, stochastic knapsack, stochastic orienteering, and stochastic submodular maximization.

Mon 12 OctMachine LearningData Structures and Algorithms
The gist
This paper looks at making better decisions when you don't know all the details upfront, but only learn some information as you go. The authors find a new way to balance exploring unknown options and exploiting the best-known ones, which learns faster and gets closer to the best decisions overall. Their method works for many problems, like when to stop a process or how to pick the best options from many. They also prove their approach is almost as good as possible in terms of performance.
Open → 2610.17320v1

Contextual bandits improve decisions by acquiring key outcomes carefully

The Surrogate Is Not the Reward: Post-Surrogate Primary-Outcome Acquisition in Contextual Bandits

Abstract: We study contextual bandits in which a surrogate is observed after the action but before the learner decides whether to acquire the primary outcome that defines action value and regret. The value of acquiring the primary outcome depends on both decision relevance (how much the current outcome matters for comparing policies) and the residual uncertainty after observing the surrogate. The Audited Surrogate Bandit (ASB) learns a contextual policy while allocating a budget of $B$ primary-outcome acquisitions over $T$ rounds. ASB sets a pre-surrogate acquisition level from current decision relevance and, after observing the surrogate, redistributes that level using an estimate of that residual uncertainty. For a finite class of $N$ policies over $K$ actions, ASB incurs $\widetilde O[\sqrt{KT\log N}\{1+\sqrt{T/B}\}]$ regret relative to the best policy in the class. In a two-action family where the surrogate does not reveal the better action, a learner that observes the surrogate before deciding whether to acquire can achieve bounded regret, whereas any learner that must decide before seeing the surrogate incurs $Ω(T/B)$ worst-case regret under the same budget. Synthetic experiments show that both acquisition factors matter: ASB has lower regret than variants using only decision relevance or only residual uncertainty. On a KuaiRec benchmark of user-video interactions, the regret gap relative to relevance-only acquisition widens and then narrows as the budget grows.

Mon 5 OctMachine Learning
The gist
When algorithms try to learn the best action by looking at clues (called surrogates), they face a challenge: should they pay extra to get the real important outcome or not? The authors study a new strategy that decides when to get this important outcome based on how useful it is and how unclear the clues are. They show their method leads to better learning performance than simpler approaches and provide mathematical guarantees about its effectiveness. They also test their ideas with synthetic data and a real video recommendation system.
Open → 2610.06610v1

Integrated code-mixing improves cross-country ecommerce recommendations

Cross-Country Code-Mixing for Generative Recommendation

Abstract: Cross-country recommendation on modern e-commerce platforms is typically deployed with disjoint user and item ID spaces across markets, removing the shared anchors that conventional cross-domain methods rely on. Generative recommendation (GR) mitigates this by mapping items into a shared token space and training a unified model, but existing approaches keep behavior sequences strictly country-specific, so knowledge transfer occurs only at the parameter level and remains absent at the data level. Inspired by code-switching corpora in multilingual natural language processing, we propose CMRec, a cross-country GR framework that injects cross-country supervision at the data level via dual-constrained, context-aware code-mixing. CMRec first learns a shared semantic codebook from multi-modal content and behavioral co-occurrence across countries. It then uses this codebook to synthesize mixed-country sequences via token-level substitutions that satisfy both static (content) and dynamic (e.g., price, audience, popularity) constraints. Finally, it introduces a context-aware loss that reweights mixed samples according to their plausibility in the current sequence. Experiments on two real-world multi-country datasets and an online A/B test show that CMRec substantially improves recommendation quality in data-sparse countries while preserving performance in data-rich countries, achieving +1.77% advertising revenue and +2.64% orders on a large-scale e-commerce platform.

Thu 24 SeptInformation RetrievalArtificial Intelligence
The gist
E-commerce platforms often struggle to recommend items across different countries because they keep user and item data separate for each market. The authors created a new method called CMRec that mixes recommendation data from multiple countries to share useful information, much like how people switch between languages in conversation. This approach uses a shared codebook to blend data while respecting product and market differences, improving recommendations especially where data is limited. Tests showed CMRec increased orders and advertising revenue on a large e-commerce site.
Open → 2609.28972v1