Abstract: Deep joint source-channel coding (DeepJSCC) transmits learned semantic features efficiently but can leak sensitive attributes such as gender, race, or speaker identity. We propose LEAPSC (LEACE-in-the-loop privacy for semantic communication), whose core contribution is the integration of in-loop least-squares concept erasure (LEACE) within a variational information bottleneck (VIB) encoder. By periodically refitting the projection operator during training, LEAPSC couples the encoder dynamics to the erasure mechanism, driving attribute-conditional mean differences toward zero within each task-label group on the fitting sample. Additional components, namely conditional value-at-risk (CVaR) tail-sensitive privacy, feature-wise linear modulation (FiLM) signal-to-noise ratio conditioning, and Lagrangian dual ascent, improve robustness across channel conditions and over the high-leakage tail of samples. On CelebA, FairFace, and Google Speech Commands, LEAPSC reaches task accuracy of 0.862, 0.755, and 0.925 respectively, with attacker accuracy at or below the label-only floor on CelebA (0.548 vs. floor 0.580) and within 2 percentage points (pp) of chance elsewhere, improving over an information-bottleneck adversarial baseline (IBAL) at a matched 52-epoch budget by +3.6, +2.5, and +1.3 pp (Welch's t-test, p=0.019 on CelebA).