Papers for

marketing copywriters

Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.

Coauthoring support improves control and engagement in writing

CoWriter: Guiding Methodological and Synergetic Human-LLM Co-Authoring

Abstract: While LLMs have transformed text generation, standard chat-and-canvas interfaces often reduce human authoring to quite passive supervision, causing review fatigue, over-reliance on AI, and the sidelining of the human role in long-form, source-grounded writing. Prior systems typically address isolated writing phases, leaving comprehensive end-to-end human-LLM collaboration largely unexplored. In this paper, we introduce CoWriter, a proactive agentic scheme that adapts expert human (co-)authoring methodologies from cognitive science to flexibly steer the entire writing workflow while actively encouraging the user to engage. In an exploratory user study, compared to a standard LLM baseline, authors using CoWriter better expressed their perspectives and maintained a higher sense of document ownership, supported quantitatively by $2.2\times$ more successful agent engagements. Furthermore, external reader judges rated the resulting texts higher in "human touch" qualities like storytelling and integrating unique personal experiences. Overall, our results demonstrate that proactively engaging users through established human practices is beneficial for effective LLM-supported co-authoring, providing useful methodologies, techniques and insights for future research on collaborative agents.

Thu 22 OctComputation and LanguageArtificial IntelligenceHuman-Computer Interaction
The gist
Writing long, detailed texts with AI often makes people feel like they're just watching rather than truly creating, leading to tiredness and too much reliance on the AI. The authors made a tool called CoWriter that helps people stay active and involved by guiding them through proven expert writing steps. People using CoWriter felt more ownership of their text and shared their own ideas better than those using regular AI tools. Outside readers also thought texts created this way felt more personal and interesting.
Open → 2610.31277v1