Papers for

market research interviewers

Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.

Interviewers balance support and tension with real-time AI help

The Interviewer's Perspective: Unpacking the Impact of Real-Time AI Interviewing Assistance on Social Dynamics

Abstract: Eliciting rich data in semi-structured interviews is cognitively demanding, prompting recent work to explore real-time AI assistance for interviewers. However, introducing AI into the interviewer-interviewee interaction creates a triadic context whose social dynamics remain underexplored. We investigated how interviewers experience AI assistance for probing during semi-structured interviews. To elicit rich participant reflections, we implemented two variants of AI assistance differing in initiation and granularity in a high-fidelity prototype, ProbeAssist. We conducted a qualitative-first comparative structured observation study where 18 participants each completed three simulated interviews: one without AI and two with different AI variants. Findings showed that participants leveraged AI as a supportive tool but resisted it as an assessor or competitor. As they navigated AI's benefits and interaction costs, tensions emerged around agency, ownership, creativity, and interpersonal communication. We propose three implications for AI-assisted human-to-human interaction: managing social pressure, balancing idea alignment with inspiration, and preserving interpersonal presence.

Thu 24 SeptHuman-Computer Interaction
The gist
Semi-structured interviews ask a lot of mental effort from interviewers, so some researchers created AI tools to help them ask better questions in real time. The authors studied how interviewers felt when using two different AI tools during mock interviews. Interviewers liked using AI when it helped them but felt uneasy when it seemed to judge or compete with them. This created mixed feelings about control, creativity, and how they connected with the person they were interviewing.
Open → 2609.30388v1