local business planners

Abstract: Given that the Chinese are one of the oldest ethnic groups to immigrate to the US, their cuisine have become central to the US dining scene and an interesting avenue to study how Chinese immigrants have culturally adapted into American life. In that regard, previous research has focused on analyzing the English names that Chinese restaurants adopt, e.g., finding the use of familiar and typical words. To investigate how Chinese immigrants have culturally integrated in the US depending on social, geographic and demographic contexts, we investigate in this work the under-explored relationship between the Chinese and English names of American Chinese restaurants. Specifically, we conduct a study on 3,172 Chinese restaurants (10% of the total on Google Maps) sampled across the US. We present 8-dimension name frames to capture the underlying meanings behind names and create the NameFrames dataset containing 884 annotated parallel Chinese/English names. We also built an NLP pipeline to analyze the semantic discrepancies between names with both frame-based and embedding-based distance metrics. Our frame analysis shows that English names more often emphasize Location and Specialty, while Chinese names more often emphasize Positivity and Ambiance. Furthermore, we observe that for Chinese restaurants located in urban areas, those in counties with a higher concentration of Chinese population, or those that are relatively new, the discrepancies between the English and Chinese names are noticeably larger. Finally, interviews with 10 Chinese restaurant owners reveal additional interesting insights regarding naming conventions.