Papers for
e-commerce product managers
Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.
Reinforcement learning trains language model sellers in multi-product markets
Learning to Sell: Reinforcement Learning for Strategic Large Language Model Agents in Multi-Product Markets
Abstract: Autonomous large language model (LLM) agents operating in multi-product markets must make sequential decisions under information asymmetry and resource constraints. We develop a machine learning approach for training such agents to act effectively as sellers in a multi-item bargaining environment, where a seller concurrently negotiates a catalog of substitutable assets across a pool of independent buyers. Buyers hold private, heterogeneous valuations across products, and each can purchase at most one item. Facing limits on total communication turns, the seller must dynamically match buyers with the most profitable products considering their private valuations, while strategically allocating its limited interaction budget toward combinations of greater potential value. We formalize this problem as a Partially Observable Markov Decision Process using a structured, four-part message protocol that maps natural language into a parsable and regulated decision space. Using this formalization, we design a post-training method using Reinforcement Learning from Verifiable Rewards (RLVR). To evaluate this framework, we construct a multidimensional metric suite that quantifies constraint adherence, seller surplus extraction, and allocation quality. Our trained seller agent learns to match limited inventory to buyers more effectively, matching or outperforming trillion-parameter frontier models in both seller surplus extraction and buyer-product allocation quality. Finally, these learned strategies generalize robustly to unseen market structures, correlated valuation distributions, and price ranges not encountered during training.
Large language model improves measuring consumer values from shopping behavior
Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors
Abstract: Human values are deep motivational orientations that shape human behaviors. In e-commerce, they reveal the stable drivers behind users' purchase decisions. Compared with short-term interests, consumer values better explain how users evaluate products before purchase. However, consumer values are often implicit in complex and fragmented behavioral trajectories, leaving value measurement from e-commerce behaviors largely underexplored. To this end, we propose the Behavior-to-Value (B2V) task, which aims to identify consumer values from e-commerce behavioral trajectories. Centered on this task, we first construct the E-commerce Consumption Value Taxonomy (ECVT) and introduce B2V-Bench, the first B2V dataset and benchmark, based on anonymized Taobao behavioral logs. B2V-Bench consists of real-world purchase decision episodes, covering 25 types of purchase behaviors, along with corresponding consumer value orientations manifested in each episode. To improve consumer value measurement accuracy, we further present B2V-Verifier, a behavior-to-value measurement model based on Value Verification Tuning, which learns to assess whether behaviors provide sufficient evidence for each value inference. Experiments show that B2V-Verifier outperforms strong LLM baselines, improving multi-label classification by 34\%. The dataset and code will be publicly released upon acceptance.