digital marketing teams

Abstract: This paper introduces the concept of Audience-Driven Real-Time Data Storytelling (ADRDS), a framework that utilizes participatory and social sensing to enable audiences to actively shape the presentation of data stories. At its core, ADRDS employs a pre-authored decision tree, where the presenter defines the data story through a branching three-act arc (setup, conflict, and resolution). Each node contains a question, branching rules, thresholds for coverage, consensus, and confidence intervals, as well as one or more potential calls to action (CTAs). Audience members connect to the ADRDS framework via a URL on their mobile devices and answer questions in real time. ADRDS evaluates responses against the decision tree in real-time, following strong branches when thresholds are satisfied or activating fallback paths when signals are inconclusive. ADRDS then selects the final action consistent with the traversed path and the audience's demonstrated readiness, subject to fairness safeguards. ADRDS transforms presentations of data stories into audience-shaped decision processes, where live data actively drives the narrative. This work paves the way towards a new form of data storytelling, where the final data story depends on the audience's background and interests.

Abstract: Local-commerce and food-delivery marketplaces run large ads businesses: across hundreds of thousands of stores, merchants pay to be surfaced on browse and search surfaces, and a ranker decides which ads each consumer sees. Ranking well demands strong per-consumer personalization, yet a consumer's raw interaction history is sparse and high-cardinality. Our production ranker had personalized only through hand-engineered signals: aggregate engagement counts, categorical embeddings, and order-agnostic pooled history, with no learned per-consumer sequence representation. We learn one by training a GPT-style generative model of the consumer's engagement sequence to predict their next few engagements, and read its last-token hidden state as the consumer embedding. That single frozen vector becomes one shared personalization input for every ad surface: a daily job refreshes it, and each ranker consumes it as an ordinary dense feature. Offline it is the largest single-feature gain in our ranking-AUC ladder, a relative Eval-AUC gain of +0.59% on a browse-driven feed and +0.57% on a query-driven search surface. Online, it shipped as one component of bundled ranker retrains on both surfaces: Discovery (revenue +0.79%, conversion rate +1.17%) and Search (revenue +0.94%, conversion rate +1.50%). Three design choices adapt the generative objective to a repurchase-heavy marketplace, and are the core of our contribution: an exploration-weighted loss that up-weights businesses new to the consumer over ones already engaged; a two-stage curriculum: a click pretrain that keeps the representation broad and exploratory, then a conversion fine-tune that sharpens purchase intent; and a designed negative set that pairs a fixed popular-business pool and businesses shown but not ordered with random and in-batch negatives.

Abstract: Stance detection in social media is challenging, as interpreting a text often requires understanding the author's perspective. We re-frame political stance detection as an author-informed text understanding task, where it is desired to infer both the author's political leaning and their stance towards the target from the text. We first show that human annotators struggle to infer authors' political leanings and stances from individual tweets, and that pretrained large language models (LLMs) perform below human level in this setting. We then demonstrate that author context improves stance detection for both humans and LLMs, with particularly pronounced benefits for tweets perceived as sarcastic. Through extensive experiments, we further show that LLMs can be effectively fine-tuned to predict authors' political affiliations, and that author-informed fine-tuning yields better stance detection performance than standard fine-tuning. This approach not only surpasses human performance but also improves generalization across datasets. To support further research on author-informed political stance detection, we release a large dataset of stance-labeled tweets enriched with author-context information.

Abstract: Multimodal Recommender Systems (MMRS) leverage rich item features to mitigate data sparsity, yet similarity-driven graph construction and propagation can favor semantically similar substitutes over functionally related complements. When behavioral associations connect semantically distant items, complementary signals can remain geometrically isolated, yielding fragmented "Similarity Islands" and semantic drift when standard propagation is applied. To overcome these limitations, we propose MAGE (Manifold-Augmented Graph Embedding), a framework for personalized multimodal ranking that decouples complementarity modeling into offline geometric warping and online topological propagation. The offline phase enhances item representations by extracting complement-aware residual directions via a Soft Conceptor mechanism and injecting them under a local gap-preserving constraint, incorporating co-purchase evidence while controlling the magnitude of geometric perturbation. Synergistically, the online phase employs an asymmetric dual-stream GNN that treats visual features as stable anchors and augmented textual features as flexible probes, fused through a self-calibrated cross-modal mechanism to reconcile shared semantics and modality-specific residual cues. Extensive experiments on four Amazon datasets show that MAGE yields consistent improvements over strong multimodal recommendation baselines. Together with the supporting analyses in the appendix, these results suggest that geometry-aware augmentation can alleviate the semantic mismatch that arises in complementary recommendation settings. Our code is available at https://github.com/Alex-bupt/mage.

Abstract: Controlling the personality of a language model usually relies on written profiles or named trait categories, so it can only express what an author writes down or what a taxonomy names. We instead propose Personality Latents (PL), which learn a latent for each person from their own writing, with no personality labels and no authored profile, and inject it into a frozen language model as a soft prefix. Following generative latent optimization, each training person receives a free latent that is optimized through the frozen model itself, while an encoder learns to predict these latents so that a new person needs only one forward pass, with optional refinement at test time. We evaluate on held-out people by having the conditioned model answer neutral and interview questions and reading personality from its answers with scorers trained on real human writing. On the MBTI axes PL reaches an AUC of , ahead of persona embedding and prompt-based baselines under identical settings, and the ranking holds when the answers are scored in three different embedding spaces. A latent learned with Qwen2.5-3B-Instruct also transfers personality to Llama-3.1-8B-Instruct through a new adapter alone.

Abstract: Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costly when generating images under varying target-share configurations, and it remains unclear how the resulting outcomes should be evaluated and priced. To address these gaps, we propose DiffAuction, a framework integrating controllable generation, click-intent evaluation, and auction design. First, our training-free Residual Share Calibration (RSC) decomposes joint-attention updates into product-specific residuals and rescales them according to target shares. We further introduce Share-Conditioned Prompting (SCP) to adapt the viewpoint to each desired allocation. Second, we develop an evaluator that uses a VLM to extract visual evidence and an LLM to assess Click-Through Intent (CTI), a proxy for click propensity, along four dimensions: Product Prominence, Brand Recognizability, Scene Integration, and Contextual Value Communication. We validate its assessments against judgments from 10 trained annotators on 1000 images. Third, we formulate this advertising setting as an auction over jointly feasible generation configurations. Each configuration has a public expected CTI vector, while advertisers hold configuration-specific private values per unit of CTI that map click intent into commercial value. We adopt a learnable affine maximizer auction (AMA), which jointly selects a shared generation configuration and determines advertiser-specific payments to maximize expected platform revenue. The resulting allocation and payment rules guarantee dominant-strategy incentive compatibility (DSIC) and individual rationality (IR). Experiments show that our generation method strengthens the monotonic relationship between target shares and CTI relative to baselines, while the learned AMA achieves higher platform revenue in the resulting auction setting.

Abstract: A chunky gold-tone chain necklace bought online for 2.43 USD was photographed four ways: worn with formal attire against a wood-panelled wall, worn at a party, worn with casual clothing in a recycling yard, and laid flat with no person present. We asked six frontier language models to estimate its price in 1,164 independent and sequential API sessions (4,604 logged rows) and compared estimates across settings. Among the four models that answered image prompts, the same necklace was priced 1.9 to 3.3 times higher in the formal photograph than in the flat-lay (all p < 0.01). Against the yard photograph, the ratio ranged from 1.23 (Grok 4.5, not significant) to 3.57 (Kimi K3), with Claude Fable 5 at 3.32. A text-only version of the task, in which the setting is described in words, produced formal-to-yard ratios of 2.2 to 3.9 in all six models, so the effect does not require pixels. Flat-lay estimates themselves were 7.8 to 18.7 times the receipt price, so part of any headline "outfit multiplier" computed against the receipt is baseline overestimate, not a context effect. A single instruction to ignore clothing and setting significantly reduced the effect in one model (ratio of ratios 0.77, 95% CI 0.65 to 0.91) and not detectably in the others; telling the model the photo came from a company website or a personal account changed nothing significant. Asked afterward whether a different outfit would have changed their number, Claude Fable 5 said yes in 24 of 24 sessions, GPT-5.6 in 69%, and GPT-4o in 18%, while GPT-4o also refused 79% of image estimation prompts. The study isolates a mechanism with one object and one wearer at about 10 sessions per model and condition; we outline the replication needed next, with multiple objects and a human benchmark. Data, code, and raw outputs are released.

Abstract: Aesthetic image cropping (AIC) aims to improve image composition and aesthetic quality by removing extraneous or distracting content. Over the past decade, AIC methods have evolved from specialized vision models to multimodal large language models(MLLMs). Reliable evaluation that reflects human preferences is essential for benchmarking AIC methods and guiding model optimization. However, the current AIC evaluation relies largely on geometry-based metrics such as intersection over union (IoU), as well as image aesthetic assessment(IAA) models. Although inconsistencies with human preferences have long been observed, the robustness and reliability of these evaluation criteria remain underexplored. To bridge this gap, we first construct CropBench, a large-scale benchmark comprising 106,995 human preference pairs for 1,019 images, with each candidate set containing the original image and candidate crops produced by 14 AIC methods. A systematic study on CropBench reveals that the existing criteria, ranging from IoU to off-the-shelf IAA assessment models, only exhibit limited alignment with human preferences. Building upon CropBench, we further propose CropReward, an MLLM-based reward model that evaluates a candidate crop by comparing with the original uncropped image and outputs a score indicating explicit aesthetic improvement or degradation relative to the original. In addition, we employ CropReward to construct CropReward-300k, the largest AIC dataset to date, and further develop CropAlign, a preference-aligned AIC model trained solely with CropReward supervision, without human-annotated crop boxes. Experimental results demonstrate that CropReward aligns with human preferences significantly better than existing criteria. CropAlign also surpasses the state-of-the-art AIC methods, demonstrating the advantage of CropReward in guiding AIC model optimization.

Abstract: Emerging e-commerce platforms, such as live-streaming and Online-to-Offline (O2O) services, inherently operate under a "Container-based" display paradigm. In this setting, a critical granularity mismatch exists: the platform performs ranking and estimation at the container level (e.g., livestream rooms or stores), whereas the actual transactions occur at the item level within these containers. This structural discrepancy complicates Gross Transaction Value (GTV) estimation, introducing unique challenges including high label variance, severe label sparsity, and dynamic item heterogeneity. To address these challenges, we propose a novel framework named Hierarchical GTV Estimation (HGE). HGE employs a Hybrid Set-Aware Encoder (HSAE) to model the dynamic composition of items and feature interactions. To mitigate label variance, we introduce a Proxy-Label Learning (PLL) strategy that decomposes post-click GTV into purchase probability, quantity, and unit price. Furthermore, a Residual Correction and Ensemble Fusion (RCEF) module is designed to handle label sparsity by effectively combining item-level aggregation with container-level inference. Extensive experiments on large-scale industrial datasets demonstrate that HGE significantly outperforms state-of-the-art baselines, achieving a +0.63% lift in XAUC offline and a +1.42% increase in Revenue Per Search (RPS) in online A/B tests. HGE framework has been fully deployed into our main traffic.

Abstract: One of the enduring challenges in online platforms is recommendation. Both communities and advertisers face difficulties in analyzing complex user behavior, identifying habits and evolving preferences, and providing timely recommendations that are relevant to user interests. In particular, point of interest recommendation poses the additional challenge of identifying the factors that influence user behavior, capturing user tendencies, and generating accurate, personalized recommendations for each individual. In this work, we propose SOAR, a Social and Opinion Aware Recommendation model that incorporates both the user's friendship network and textual reviews to assess whether a location is suitable for a specific user, with a particular emphasis on the sentiment of shared reviews. Experimental results in real-world datasets demonstrate that incorporating reviews into the recommendation process improves the precision of the recommendation.

Abstract: Composed Image Retrieval (CIR) retrieves products matching a reference image modified by natural language---a core capability for eCommerce search. Existing training-free methods fuse CLIP embeddings via arithmetic, but we identify a fundamental limitation: user text modifications are attribute-sparse---a user who types ``make it red with shorter sleeves'' specifies what to change but not what to keep (the floral pattern, the V-neck, the fit-and-flare silhouette). We introduce language-space fusion: a Vision-Language Model (VLM) jointly interprets the reference image and modification to generate a visually grounded product-title caption---e.g., ``Red floral fit-and-flare dress with short sleeves and V-neck''---that fills in the missing attributes from the image. Our method, CaptionFuse, requires no task-specific training and is model-agnostic. A controlled experiment confirms that attribute content--- not linguistic style---drives the gains: imperative and descriptive captions with identical attributes achieve equal R@10, while both outperform raw modifications by +6.5 points.

Abstract: Much of the manipulation in online influencer content is not false but disproportionate: an accurate fact is framed as historic, urgent, or catastrophic. Fact-checking and clickbait detection are not designed to capture such framing, and little is known about where it originates: with the creator, the topic, the platform, or the audience that replies. We operationalize rhetorical distortion through five literature-grounded dimensions (Significance Inflation, Anxiety Manufacturing, Novelty Claims, Loaded Language, and Temporal Distortion) and measure it with a three-tier pipeline in which bilingual lexical rules propose candidates, negative filters cancel known false-positive contexts, and an LLM verifies or relabels the candidates. Applying the pipeline to 13,060 posts from 330 accounts on six platforms (RSS/newsletters, YouTube, Bluesky, Reddit, Weibo, and X/Twitter), we find that platform is far more strongly associated with account-level distortion than content category (Kruskal-Wallis $\varepsilon^2=0.33$; two-way ANOVA $η_p^2=0.49$ for platform vs. $0.09$ for category). X/Twitter scores highest (DI 7.74 vs. 0.78 for RSS). Classifying tweets and their replies separately shows where this comes from: the reply layer readers see under a post (its top-5 replies) carries 3.5x the distortion of the tweet it answers (7.65 vs. 2.17, $p<10^{-6}$, 36 of 43 accounts), driven by Loaded Language. At equal text length the gap shrinks to 1.5x but remains significant, and creator tweets alone are statistically indistinguishable from YouTube and Bluesky. Two independent human annotators confirm the reply gap, and the platform ordering and the reply gap replicate with GPT-4o as a second classifier. On threaded platforms, measured distortion thus lives largely in the audience layer, which motivates measurement that separates creator and reply text.

Abstract: Marketing managers routinely allocate limited budgets across individuals in social networks whose responsiveness and influence vary substantially. We study the problem of Budgeted Generalized Fractional Influence Maximization (BGFIM), which captures the allocation of continuous levels of marketing spend across users in the presence of heterogeneous response and network spillovers. In this framework, adoption probabilities are governed by user-specific response functions that capture both baseline propensity and marginal responsiveness, while incentive costs vary across users. We propose a scalable solution approach based on a discrete greedy procedure with provable approximation guarantees, enabling tractable optimization under realistic budget constraints. Our formulation generalizes prior influence maximization models by allowing heterogeneous response and cost structures, providing a more flexible representation of targeted marketing interventions. Using experiments on multiple large-scale networks, we show that continuous allocation strategies can outperform standard heuristics and improve influence outcomes under heterogeneous conditions, and we illustrate how the framework can support profit-oriented decision making by identifying budget levels that balance marginal returns and costs. Overall, our results highlight the value of fine-grained budget allocation in networked marketing environments and offer a scalable approach for data-driven marketing resource allocation.

Abstract: With the rapid growth of online video consumption, video advertising has become a dominant component of digital advertising. Most personalized video advertising systems follow a retrieval-based paradigm, which matches ad content with user preferences in a feature space and recommends the most similar candidates. However, since the candidate creatives are pre-produced, this paradigm limits the granularity of personalization and leads to performance disparities across diverse user groups. To address this limitation, we propose a multi-agent personalized script-driven video advertising system (MAPS). We design four collaborative agents that form a closed-loop pipeline of user profile modeling, script generation, video synthesis, and feedback-driven iterative refinement. To train the Scripter Agent, we develop a reinforcement learning framework equipped with a multi-dimensional reward function, which steers the agent toward producing scripts that simultaneously align with user content preferences and target product information. Extensive offline experiments on representative datasets demonstrate that our approach achieves encouraging performance in generating and integrating personalized creatives. Online A/B experiments in a specific scenario in the Kuaishou advertising system show that MAPS improves CTR by 2.87%, CVR by 2.74%, and ARPU by 9.85% over the generative baseline.

Abstract: Candidate-dependent routing lets a sequential recommender weight a user's past behaviors differently for each item it scores. We test whether this flexibility helps by adding a small residual routing module to a self-attentive baseline, in two versions that differ only in what sets the routing weights: the user's history representation or the candidate item's embedding. Across five paired seeds on the REES46 cosmetics-shop dataset, with matched training for all three models, candidate-dependent routing leaves the primary metric, normalized discounted cumulative gain at cutoff ten (NDCG@10), essentially unchanged (mean relative change +0.003%). Secondary and exploratory analyses show that this flat average hides two effects that cancel. The candidate-dependent model places more relevant items in its top ten (recall +1.81%) but ranks the first one lower (mean reciprocal rank -1.09%), and most of its new hits land at positions six to ten. Its gains come from queries with at least one target among the user's last 50 events, while queries whose targets all lie outside that window get worse. In this form, candidate-dependent routing trades accuracy at the top of the list for recall further down.

Abstract: Generative search engines answer local and commercial questions with a written answer and a few cited sources. A growing practice of generative engine optimization (GEO) monitors which sources and brands these answers show, typically from a single place. In this paper, we present a controlled audit of how the user's location changes the sources that generative engines cite. We ask 300 questions of ChatGPT with 19 declared locations, and of ChatGPT and Gemini from five network locations, each twice to measure run-to-run noise (31,200 answers). The engines take location from different channels. ChatGPT follows the location an application declares, down to the city: it writes the place into its own searches, and its search backend localizes results even when the queries name no place. It ignores the network. Gemini ignores the declared location and follows the country of the network, changing most of its sources even for questions that do not depend on place. The businesses the answers recommend change with the sources. Thus, visibility in generative search is specific to the user's location, and audits must control both channels.

Abstract: Recent closed-source image generation systems can produce diverse visual content from simple compositions to information-dense graphics, yet open-weight text-to-image models still struggle with dense text and intricate layouts. To narrow this gap, we introduce MOSS-Image, an open generation system that combines high-fidelity visual synthesis with intent-aware composition. First, we pretrain a 5B single-stream diffusion transformer (DiT) from scratch with a carefully designed recipe, enabling bilingual long-form text rendering and precise layout control. Second, we develop an intention-aware agentic prompt enhancement (PE) module that translates diverse user requests into detailed content and layout specifications. Together, they enable MOSS-Image to generate text-rich and layout-coherent images. We further introduce LongLongTextBench (LLTB) for evaluating long-form English and Chinese text rendering, and RealLayoutArena (RLA) for end-to-end layout-rich generation. MOSS-Image achieves state-of-the-art performance among open-weight models on LLTB, with an average text coverage of 96.3%. On RLA, MOSS-Image ranks second in the end-to-end system comparison, while its backbone ranks first among generators evaluated with shared enhanced prompts. We will release the model, training recipe, and evaluation framework to support further research and promote the text-to-image community.

Abstract: As AI-generated content becomes commoditized, economic value increasingly shifts from final artifacts to the upstream expertise used to specify inputs that steer LLM generation. Yet organizations lack methods for valuing this expertise and identifying which individual skills or configurations causally improve performance. This study examines generative marketing, where structured expert labels serve as skill primitives conditioning LLM-generated advertisements. Estimating their causal effects is difficult because outcomes reflect stochastic LLM mediation, high-dimensional label interactions, and multimodal confounding. This study proposes D-VAE (Deconfounder Variational Autoencoder), a counterfactual-inference framework integrating a multi-treatment deconfounder with causal representation learning. D-VAE recovers causally disentangled expert-labeling logic and derives PAC-based bounds on omitted-variable bias from single-treatment confounders. Applied to 29,177 foundation-makeup ad creatives, D-VAE outperforms state-of-the-art benchmarks. A field experiment shows that recommended configurations increase engagement by 32.7% and perform statistically indistinguishably from human experts, while a simulation study confirms causal attribution under complex confounding and treatment interactions. Overall, the study shifts value assessment from AI-generated products to skills, providing a foundation for pricing and optimizing AI-augmented skill portfolios.

Abstract: In modern commerce, firms and platforms typically use customer features from different sources to personalize prices: some features are verified using seller records or third-party data, while others are self-reported and may be strategically manipulated by buyers seeking lower prices. We therefore introduce a novel source-aware framework for contextual dynamic pricing with strategic buyers in a high-dimensional semiparametric setting, where buyer valuations follow a sparse linear model with an unknown noise distribution. To account for differences in manipulability across feature sources while enabling effective valuation learning, we develop the Source-Aware Localized exploration and calibrated Exploitation (SALE) pricing policy, which draws on verified features to localize price exploration and combines verified and reported features to correct for strategic manipulation during exploitation. Our localized exploration design allows converting binary purchase feedback into unbiased signals of conditional mean valuations, yielding a new population equation that supports consistent sparse estimation despite non-i.i.d. buyer arrivals. Building on this estimate, we develop a localized empirical-process analysis that exploits intrinsic sparse geometry to establish uniform guarantees for nonparametric estimation of the noise distribution in the high-dimensional setting. With these estimation guarantees, we establish SALE's self-recovery property, which keeps localized exploration valid with high probability and leads to a sublinear expected regret bound. Both simulation studies and real-data experiments demonstrate the appealing performance of SALE. To the best of our knowledge, our study is the first to provide a theoretical and practical framework for incorporating information provenance into dynamic pricing with strategic buyers.

Abstract: This paper studies popularity dynamics in social networks, where users' engagement with competing channels is driven by intrinsic content quality, social influence, and popularity feedback. We introduce a stochastic model in which users interact through a directed influence network and channel exposure depends jointly on these three mechanisms. We first characterize the resulting dynamics in the absence of intrinsic quality, showing that popularity concentrates asymptotically on a single channel, leading to a winner-takes-all regime. When all channels have positive intrinsic quality, we establish ergodicity of the popularity process and characterize its long-run behavior. We further show that, when intrinsic quality is small, the system exhibits metastable behavior: it can remain for long periods near configurations dominated by a single channel before transitioning to another. These results highlight how weak quality differences can coexist with strong path dependence induced by popularity feedback. We then investigate platform-level interventions and propose controls that compensate for network-induced exposure biases and mitigate excessive concentration. Analytical results are illustrated through numerical simulations and an empirical analysis of YouTube data, whose observed popularity dynamics are consistent with the proposed stochastic framework. The results provide a mathematical framework for understanding the interplay between quality, social influence, and reinforcement in online popularity dynamics.

Abstract: Digital advertising is an important means for platforms to reach potential users and drive business growth. Advertising delivery is the core link between marketing objectives and actual returns. Existing methods have achieved partial automation in individual tasks such as bidding and budget allocation, but they still rely on human operators for overall coordination, making it difficult to support large-scale operations. They also often fail to achieve optimal performance, and individual experience remains difficult to turn into reusable operational capabilities. In addition, as advertising markets change, advertising delivery systems need timely strategy updates to remain effective in dynamic markets. To automate the entire advertising operations process and improve adaptability to market changes, we propose AdCoEvo, a co-evolving multi-agent advertising delivery system. Specifically, the system connects delivery decisions across different timescales and operational granularities through role specialization. Diagnostic results guide account planning and strategy adjustment in the next period. The multi-agent system updates its model parameters based on actual delivery outcomes and continually improves delivery strategies through mutual feedback among planning, adjustment, and diagnosis, thereby achieving co-evolution. Experiments show that, relative to the rule-based operational baseline (Rule), AdCoEvo increases advertiser value by 14.02% while reducing cost per acquisition by 7.07%. Compared with a multi-agent system with fixed parameters, AdCoEvo increases advertiser value by 3.96% and reduces cost per acquisition by 1.24%, indicating that co-evolution can yield greater delivery returns.

Abstract: Generating editable graphic designs requires arranging visual and textual elements into a coherent composition while preserving their content and editability. Although recent MLLM-based approaches employ iterative generation and visual refinement to reflect the real-world design workflows, their high-level plans are predetermined prior to execution, limiting their adaptability as the design evolves. To address this limitation, we propose PlayGround, a progressive layout generation framework that dynamically adapts to the current rendered canvas. PlayGround establishes a progressive design loop comprising a Progressive Planner, a Layout Generator, and a Visual Verifier, guided by a Structure-Aware Retriever. Given an initial set of unordered elements, the Structure-Aware Retriever initially infers a coarse layout structure to retrieve structurally similar reference designs. Subsequently, at each turn, the Progressive Planner examines the current rendered canvas alongside the remaining elements, forms the next functional group, and plans its composition. The Layout Generator then predicts editable layout attributes, while the Visual Verifier evaluates rendered candidates and provides feedback when refinement is necessary. To train the Progressive Planner with step-wise supervision, we construct a two-stage data generation pipeline that extracts functional groups and turn-level planning trajectories from completed designs. Experiments on Crello and LICA demonstrate the effectiveness of PlayGround over existing methods. Our code and weights will be publicly released.

Abstract: A model trained on readers' highlights can show a newcomer where earlier readers converged on a page, even on pages with few readers. A year of stronger language models suggests two upgrades: use them directly, or use them as teachers. We compare both with a third, more reader data, on one social highlighting platform, with the comparisons, the selection rules and a sealed set of fresh pages fixed in advance. On 215 development pages, seven language models released by October 2026 rank sentences zero-shot at an average precision of at most 0.3744 against the sentences half the readers marked most, and 0.3931 when fused with reading position, while a 3-billion-parameter model trained on reader highlights alone reaches 0.4346. Used as the teacher that breaks ties among readers' counts, the stronger fusion changes a trained model by +0.0013 [-0.0012, +0.0040], whereas going from half to all of its training pages adds +0.0242 [+0.0179, +0.0301]. A 27-billion-parameter backbone on the reader-only recipe adds +0.0225 on the development pages; on 131 fresh pages, read once and too few for a confirmatory comparison, its difference from the 3-billion model is unresolved, both score above the fusion, and in an exploratory split their lead over the previous model sits on pages from domains that their fresh training pages also cover. In this recipe, more reader data improves a trained model where a stronger tie-breaking teacher yields no material gain, and frontier models used as rankers still trail a small model trained on readers.

Abstract: As foundation models enter creative industries, understanding their aesthetic preferences becomes an important step toward AI-assisted creative decision making. In this work, we investigate how foundation models evaluate creative content and characterize their ``machine taste'' using K-pop songs and music videos as a testbed. We formulate aesthetic evaluation as a pairwise ranking problem and systematically examine pairwise inter-model agreement, group-level consensus, and cross-modal preference alignment. Our results reveal stronger pairwise inter-model agreement and group-level consensus in visual evaluation than in audio evaluation, while preferences across the two modalities remain weakly aligned. We further examine how visual consensus rankings relate to real-world popularity using historical YouTube viewership data, finding positive but varying correlations across artist groups. These findings provide initial insights into machine aesthetic preferences and lay the groundwork for future AI-assisted creative decision making that considers creative content, artist identity, audience preferences, and market dynamics.

Abstract: Frontier models are now trained for complex multi-agent tasks, from running a company to engaging in negotiations. These tasks necessitate training models to be persuasive. But what does this optimization pressure mean for model alignment? In this work, we study how reinforcement learning (RL) training for persuasion affects models' use of misaligned strategies such as evidence fabrication and belief coercion, and what techniques can reduce such misalignment. We find that optimizing sender models solely for receiver belief shifts causes the average number of distinct misaligned strategies used per game to increase by more than 25%, and fabrications per game increase to more than 4 times relative to pre-RL models. We compare various mitigation approaches, including stronger strategy guidance, clean demonstrations, penalizing misaligned strategy usage, and improving the model's ability to detect fabrications. We find that navigating the persuasiveness-misalignment trade-off in this setting is challenging, with the best trade-offs coming from combining guidance on aligned persuasion strategies with reward penalties on misalignment. Overall, our work provides a testbed for assessing misalignment stemming from RL-based persuasion training and shows concrete paths for reducing misalignment. Importantly, it highlights that without direct intervention, persuasion-involved RL environments are likely to naturally lead to large increases in the use of misaligned strategies.

Abstract: E-commerce user preferences evolve dynamically within sessions, exhibiting concurrent and multi-centric interest distributions. While existing multimodal sequential recommendation methods leverage global attention to compress historical interactions, they inadequately capture the concurrent nature of multi-interest behaviors and fail to model the underlying multi-centric distribution of user intent. To tackle this issue, we propose OT-FlowRec, an optimal transport-guided multi-bridge flow matching framework that explicitly models multi-interest distributions to facilitate multimodal sequential recommendation. Unlike single-path generative models, OT-FlowRec constructs a mixture of parallel, interest-specific transport flows to model the multi-centric distribution characteristics, where each flow preserves a distinct user interest cluster via an optimal transport plan. Then, a geometric transport mechanism is designed to establish minimum-cost paths from the latent multi-interest distribution to target preference prototypes to provide multi-interest awareness. Moreover, a progressive time-sampling warmup strategy dynamically biases optimization weights toward the final states of the generation process, bridging the gap between continuous global distribution fitting and practical top-$k$ ranking metrics. This approach achieves explicit interest disentanglement, ensuring the preservation of a multi-peaked preference representation instead of collapsing it into a unimodal average. Extensive experiments on three public datasets demonstrate that OT-FlowRec outperforms existing state-of-the-art baselines.

Abstract: Generative engines such as ChatGPT Web retrieve webpages to answer user queries, but only a subset are shown as citations. Understanding this retrieval-to-citation process is important for generative engine optimization (GEO), which aims to improve content visibility in generative-engine responses. However, prior studies mainly analyze final responses, leaving the internal execution process and its variation across model settings less understood. To this end, we conduct an observational study of four ChatGPT Web settings from ChatGPT 5.2 to 5.5, covering Instant and Thinking modes at the URL, hostname, and entity levels. We examine how ChatGPT rewrites queries, retrieves candidate webpages, and selects references. The Instant settings remain mostly single-round, while GPT-5.4 Thinking frequently performs multiple retrieval rounds. Across repeated runs, candidates retrieved more often are also more likely to be cited. We then evaluate Google Search and the OpenAI Responses API as external proxies. Responses API candidates provide broader coverage, while its citations more closely match sources cited by ChatGPT Web. Both proxies match ChatGPT Web better at the hostname and entity levels than at the exact-URL level. Even when combined, they recover only about one quarter of cited URLs. We further test whether these external signals remain predictive when combined. Within the external candidate set, a supervised model combining them reaches AUCs above 0.74 for GPT-5.3 and GPT-5.5 at all three levels. These findings suggest that GEO should distinguish retrieval visibility from citation visibility, account for rewritten queries and run-to-run variation, and consider hostname- and entity-level presence in addition to exact URLs. Differences across settings also suggest that GEO strategies should be re-evaluated when the deployed setting or serving environment changes.

Abstract: Generative search engines such as ChatGPT, Gemini and Perplexity now decide which Web pages users see as sources, and a growing industry of generative engine optimization advises publishers on how to earn these citations. We study what shapes citation in two 90-day collections of answers to commercial questions in contrasting markets: 158,099 answers with 468,037 citations. Comparing pages of the same website, content matters in one way: pages whose title and paragraphs match the questions people ask are cited more, whereas FAQ blocks, structured data, summary boxes and page speed appear effective only across websites. Page properties nevertheless explain little of the variation between pages of a website. Replaying the questions through the engines' APIs shows why. Every page ChatGPT cites is one its own search retrieved, and which pages that search retrieves, for sub-queries the model rewrites on every answer and that rarely coincide with Google's or Bing's results, explains far more of the variation than page properties (32% against 2.8%). Content acts mainly through this step, by matching the engine's queries in meaning. The model's own knowledge shapes it too: ChatGPT writes brands it knows into its searches, prefers websites it knows, and names brands without any supporting page, and controlled experiments show that brand names reorder its rankings of products with identical facts. Pages are thus cited when searched; brands are also named when remembered. The findings replicate in a market of small B2B vendors. We release data and code.

Abstract: Large language models (LLMs) support social simulation, but faithfully reproducing real users requires grounding both structured platform decisions and language in sparse, noisy behavioral evidence. We introduce PsyMemBehav, which maps psychology-informed profiles and retrieved memories to target-first platform behavior through two-level identity-to-action reasoning. To support this approach with comprehensive behavioral traces, we construct a dataset PsyMemBehav-bench from 5.57M observed behaviors of 5,862 real users (approximately 950 per user) across Reddit, Bluesky, and Twitter. Each recorded engagement is modeled as target selection followed by Comment, Like, or Repost and optional response generation. PsyMemBehav combines 41-dimensional user descriptors, top-5 BM25 memories, reverse-CoT supervision, and rubric-guided DPO over complete reasoning-action trajectories. Experiments show that PsyMemBehav 27B ranks first in 11 of 12 reported individual-level metrics, improving average response quality over GPT-5.4 from 54.28 to 59.68 (9.95% relative), and obtains the lowest group-level MAE (0.081) and MSE (0.009) among simulated systems. These results support evidence-grounded user modeling for observed-thread continuation; the benchmark remains conditional on recorded engagement and does not model no-action decisions.

Abstract: Large language model (LLM) agents are becoming direct users of the open web. As they take on increasingly complex and information-intensive tasks, effective web access is becoming a core capability for agentic problem solving. Existing approaches have advanced agentic web access through different access models, including search-augmented agents, browser-based agents, and, more recently, filesystem-based agents. Nevertheless, as users expect agents to complete long-horizon, end-to-end tasks, they increasingly need to conduct broad information gathering, perform browser actions, and revisit acquired evidence within a single trajectory. Yet our preliminary analyses reveal that existing access models struggle to meet these demands. They primarily support either information gathering or browser interaction, while combining their capabilities can involve substantial costs or performance trade-offs. To this end, we present Web\$hell, an interface that unifies web access under a single access model. Using a common schema defined by WebContract, WebCompiler compiles live webpages into addressable information and action objects. These objects are maintained in WebCache and handled through a shared set of operations, providing agents with consistent, operable, and persistent web access. Through extensive experiments across web search, web navigation, and deep research benchmarks, we show that Web\$hell achieves strong task performance at lower cost. Our results further indicate the importance of interface design for effective web access, with Web\$hell opening new possibilities for more capable and efficient LLM agents on the web.

Abstract: The optimization objective for e-commerce advertising creatives has shifted from aesthetic quality to online business metrics like click-through rate (CTR). Recent methods generate appealing ad images from product images by constructing CTR-based reward signals and refining prompt generation via Reinforcement Learning. Such paradigms equally penalize all attributes within an underperforming image, even though some are actually beneficial to clicks. In this work, we propose Evolving Creatives with Clicks (ECC), which reformulates creative optimization as fine-grained editing rather than generation from scratch. ECC selectively refines attributes that hurt CTR while preserving those that contribute positively. Specifically, faced with a rich attribute space across massive images, ECC first identifies 28 attributes significantly correlated with CTR via ANOVA and Random Forest regression. Based on attribute contrasts between images with disparate CTRs, we instruction-tune a prompt model to generate editing suggestions, then refine it with real click preferences since reference-derived suggestions are not uniformly beneficial. Furthermore, we introduce Consistent Preference Optimization (CPO) as ECC's preference optimization strategy, which enforces consistency across semantically equivalent shuffled suggestions to mitigate DPO overfitting and improve preference generalization. Extensive experiments demonstrate that ECC significantly improves the CTR of ad images, outperforming state-of-the-art models by a substantial margin. The complete data pipeline, including attribute extraction and analysis, the resulting dataset, and source code will be released upon acceptance.

Abstract: We study a sequential pricing problem in which a seller jointly posts a price and an advertisement generated by a large language model (LLM). The seller aims to maximize revenue under an unknown product demand that depends on both decisions, while observing only whether each offer leads to a purchase. We propose an online actor-critic algorithm that combines low-rank adaptation (LoRA) of a pretrained LLM with a demand model fitted to available data. At each round, the actor generates an advertisement, and the critic estimates purchase probabilities to guide price selection. Then, the resulting feedback is used to update both the actor and the critic, with the critic's revenue estimates providing a baseline for policy gradient updates of the actor. To evaluate our approach, we develop an evaluation framework with three synthetic demand models and a demand simulator built from real-world marketplace data. Finally, we compare our algorithm with benchmarks that do not jointly optimize price selection and advertisement generation, achieving expected revenue gains over the reference policy of 5.69%, 5.18% and 55.96% under the three synthetic demand models and 5.81% under the marketplace simulator.

Abstract: In this work, we propose a novel recommendation model, CLARER (Contrastive Learning for Aspect Representation towards Explainable Recommendation) that integrates aspect features learned from textual reviews with rating information to improve the accuracy and explainability of recommendations. Our proposed framework learns user and item representations by combining rating-based features and aspect-based features from reviews. Specifically, rating-based features are learned through a multi-layer perceptron (MLP) model, while aspect-specific review representations are learned using a transformer encoder to capture the semantic information and contrastive learning to better distinguish user preferences. To provide explanations, we train a transformer decoder, using the final representations of users and items from both rating and aspect-based features as context. Experimental results in three benchmark data sets demonstrate that our model achieves superior performance compared to baseline methods in both recommendation (accuracy) and explanation generation.

Abstract: Brand-targeted disinformation can damage firms not only by spreading false beliefs, but by eroding trust, amplifying reputational uncertainty, and persisting across networked digital environments. This paper models brand-targeted disinformation as a trust-weighted contagion process using a multi-agent simulation across six network structures, three amplification levels, and six intervention strategies. Results show that scale-free and influencer-heavy networks are most vulnerable to rapid spread, while clustered and polarized networks provide partial containment until amplification bridges communities. Hybrid intervention combining prebunking, trusted-node activation, and rapid correction performs best overall. The paper contributes a reusable simulation framework for studying active brand disinformation defense strategies.

Abstract: Rapid progress in video generation has led to a plethora of models that differ substantially in capability and generation cost. This raises a natural question: can each request be efficiently routed to an appropriate model? We find that even when the consensus of the other annotators is used as an oracle, it agrees with each annotator's own favorite only 34-55% of the time. Motivated by this observation, we introduce TasteRoute, a personalized video-generation router that selects a generator jointly based on the input request, user preferences, and available generation budget. Across text-to-video and image-to-video settings, TasteRoute is competitive with strong simple baselines on preference routing while reducing average generation cost. The cost saving increases under higher budget caps. Finally, we release TasteRoute-3k, a human-annotated dataset containing multi-model video comparisons, quality judgments, preference rankings, and user-profile signals to facilitate future research on personalized and cost-aware video routing.

Abstract: Recent advances in vision-language modeling have substantially improved multimodal encoding, retrieval and reasoning. Yet for multimodal recommendation, encoding rich item vision-language semantic interactions remains a long-standing bottleneck, which hampers accurate item representation learning and user-item matching. Mainstream approaches primarily adopt independent encoding of vision and language modality followed by rigid late fusion such as concatenation, inherently omitting native vision-language interactions and introducing cross-modal semantic distortion. To address this challenge, we propose OpticalRec, the first visual-space unified encoding paradigm for multimodal collaborative filtering, a fundamental recommendation setting. Instead of isolated modality-specific encoding, OpticalRec renders item textual metadata as visual glyphs, enabling native image-text interaction within the visual encoder - the perceptual encoding level. The resulting representations are further processed by the language decoder - the semantic encoding level, allowing OpticalRec to exploit the dual-attention mechanism of modern vision-language models that previous encoding methods omitted. OpticalRec's efficacy is theoretically supported by mutual information analysis and empirically demonstrated through superior performance across strong baselines and benchmarks. As a plug-and-play module, OpticalRec (1) introduces minimal cost, (2) is robust against rendered text font, color and layout, etc., and (3) integrates seamlessly into existing multimodal collaborative filtering models.

Abstract: Search advertising platforms routinely spend beyond an advertiser's average daily budget on high-traffic days, so long as total spending over the month stays within the monthly budget. Motivated by this practice, we study a $D$-day generalization of the Adwords problem (Mehta et al. 2007), where each advertiser $i$ has a nominal (average) daily budget $B_i$ and a total horizon (monthly) budget $DB_i$. Given a flexibility parameter $δ$, the platform may spend at most $δB_i$ on advertiser $i$ on any single day, subject to the horizon spending limit of $DB_i$. We quantify the power of $δ$-flexible budgets by benchmarking against the inflexible offline optimum, which may spend at most $B_i$ on advertiser $i$ on each day. We show that no amount of flexibility helps direct generalizations of the classical algorithm of Mehta et al. (2007). By contrast, for every fixed $δ$, we design an algorithm whose competitive ratio converges to $1-e^{-δ}$ as $D\to\infty$, and we show that this is asymptotically optimal. Perhaps surprisingly, this matches the optimal competitive ratio in a more permissive setting where the algorithm receives a fresh spending limit of $δB_i$ each day and may spend up to $δD B_i$ over the horizon. Along the way, we characterize the exact optimal competitive ratio for every pair $(D,δ)$ on high-traffic instances, where the offline benchmark exhausts every advertiser's budget on every day.

Abstract: Personalized social media commonly relies on explicit follow graphs to shape what content users encounter; yet how much attention crosses ties they have not formed remains largely undocumented at scale. We study this question on Bluesky, a large decentralized microblogging platform whose default feed relies on a simple, reverse-chronological content recommender. We analyze 173 million user-author interactions (likes, reposts, replies, and quotes) collected from a near-complete platform dump between February and September 2023. We decompose each interaction by attention-path length (already followed, relayed by a followed account, reachable within two follow-hops, or beyond) and find that 74.5% of interactions reach the user through an account they already follow. Measured by distance in the follow graph rather than by route, 80.6% of interaction lands within two follow hops, far beyond the 22.4% an expected-degree null predicts. We then characterize how exploration varies across users and over tenure. A broad-reaching minority generates three quarters of all exploratory activity, while aggregate declines in exploration with tenure mask three distinct individual trajectories. Finally, attention reaching beyond two hops converts into new follow ties at less than one third the rate of two-hop-local exploratory attention. Together, these results depict a platform where out-of-network exploration is substantial in volume but strongly constrained by network proximity and unlikely to translate into new social ties.

Abstract: Vision-language models (VLMs) increasingly act as judges that pick the best of several generated images, so their choices decide what users see. Such judges are usually validated by score agreement with human ratings, not by the images they return. We audit VLM judges as decision-makers: on 300 culturally situated prompts, we compare the returned image with human ratings the judge never sees and with random choice from the same candidates, and repeat every decision with the candidates reordered. A 4B-parameter judge barely beats random and falls short of a CLIP similarity baseline. It picks the first image shown in 49% of calls (chance: 28%), and reordering changes its choice on 60% of prompts. For this judge, agreement across orders is informative: decisions that survive reordering are much better than random, whereas agreement with a weaker second judge keeps the wrong ones. An 8B judge shows almost no position bias and outperforms CLIP, yet for it the same filter mostly discards good decisions. Agreement helps only when it targets the judge's failure mode, so filters must be re-audited whenever the judge changes. The 4B judge's slight rise in stereotype ratings is no longer detectable after aggregating across orders or with the larger judge.

Abstract: Companies and brands increasingly use dynamic pricing, including targeting social media ads to users based on their income. In this work we audit TikTok's feed using 56 automated accounts, which collect data on over 80,000 videos, across two studies. We test the impact of device price on ad load and ad types, using 12 phones of low ($0-$250), medium ($400-$650), and high ($750-$1,000+) price as a proxy for income. We also test the impact of interaction type (i.e., like, comment, share), age, and gender on the frequency and content of ads. Overall, the ad load was 29.4%, but liking and sharing content increased ad load significantly. We also found that as accounts spend more time on TikTok, the ad load steadily increases. We found some evidence that device price impacts both ad load and content -- more expensive devices were targeted with fewer ads, while the least expensive devices received more discounts.

Abstract: Recent video generation is increasingly realistic and controllable, yet video editing remains less developed, particularly for precise local edits that must preserve the original scene dynamics. Video scene text editing replaces text on scene surfaces, such as storefront signs, whiteboards, and product labels, while preserving the surrounding content, motion, and camera dynamics. Although scene text editing is well studied for images, video scene text editing that achieves high visual quality, temporal consistency, and edit locality remains underexplored. Existing resources offer limited paired real-video data, and general video-editing metrics do not directly measure whether the requested text remains correct over time. We introduce ViTeX-Bench, a benchmark suite comprising ViTeX-Dataset and a three-axis evaluation protocol. The dataset contains 387 real-world 720p videos with text-region masks and editing instructions: 230 provide reviewed, pipeline-generated paired edits for training, and 157 form a frozen evaluation split. The protocol evaluates text correctness, visual and temporal quality, and edit locality through 13 metrics, with one primary metric per axis and a Pareto comparison of their trade-offs. OCR calibration, human evaluation, and annotation-sensitivity analyses support the interpretation of these scores. Across eight baselines from four editing families, accurate text, temporal stability, and scene preservation remain difficult to achieve together. We also release ViTeX-Edit-14B, an open-source reference editor fine-tuned on the paired training split with motion-aligned glyph-video conditioning. It achieves CharAcc 0.688, the highest mean among the evaluated video-native editors, and the lowest comparable text-crop Warp among raw editor outputs. ViTeX-Bench provides a reproducible foundation for studying these trade-offs in video scene text editing.

Abstract: We introduce Scene Text Editing with Preserved Style (STEPS), a novel diffusion model architecture for quality text replacement in images. Scene Text Editing (STE), also known as Visual Text Editing, consists of changing the textual content in an image while conserving the original style, e.g. font, colors, orientation, background, etc. STEPS advances the state of the art in STE through directed focus on improved style preservation. We introduce a style encoder for visual text that captures style independently of textual content, and a model architecture that combines the style encoder with multiple semantic conditions (target text characters encoding and rendered glyphs). STEPS achieves superior results to previous STE methods in style preservation, output readability, and subjective quality.

Abstract: Content-generation agents continuously receive impressions, clicks, conversions, and negative feedback from recommendation systems, providing real-world outcome signals for memory evolution. However, these signals are delayed and noisy, confounded by audience composition, placement, and recommendation policies, and may result from the combined influence of multiple memories, making accurate attribution difficult. Existing methods rely primarily on immediate feedback or semantic retrieval and therefore struggle to reliably translate recommendation outcomes into memory fitness. To address this challenge, we propose TIDE (Trajectory-Informed Directed Memory Evolution), an external memory evolution framework driven by delayed recommendation feedback. We further introduce Memory Evolution Gain (MEG), which measures the utility improvement of evolved memory over a no memory baseline on strictly future tasks. TIDE treats memory as a capacity-constrained population of experiences: temporal and semantic credit assignment estimates contextual fitness, while responsibility credit distributes outcome signals according to the memories referenced during generation. These signals are then used to reinforce, crossover, mutate, or evict memories. On an e-commerce membership marketing content-generation agent, TIDE achieves a +7.75-percentage-point MEG in offline temporal replay and significantly improves both unique click-through rate (UCTR) and activation rate in an online A/B test. On a delayed-label benchmark, TIDE achieves the lowest mean absolute error (MAE) and root mean squared error (RMSE) and the highest MEG among the compared methods, demonstrating its effectiveness.

Abstract: AutoResearch improves systems through iterative experimentation: agents propose candidate modifications, evaluate them, and use the results to guide subsequent exploration. Applying this paradigm to industrial search presents two challenges. (1) Common AutoResearch approaches follow a keep-if-better rule, retaining the highest-scoring candidate for subsequent experiments. Under non-stationary traffic, transient gains may be mistaken for persistent improvements, impairing reliable accumulation of search knowledge. (2) Candidate modifications can be evaluated at multiple fidelity levels, from low-cost proxies to online validation, differing in cost, objective alignment, and statistical reliability. Existing methods rely on individual signals or task-specific procedures, lacking a unified basis for using evidence across levels to guide search. We introduce Progressive Evidence-Based AutoResearch (PEAR) with two complementary components. Evidence-driven AutoResearch maintains an independent, hypothesis-guided research state for each strategy task within a predefined objective and intervention scope. Each state evolves through a Plan-Execute-Evaluate-Update transition that links experimentation to context-aware evidence interpretation and hypothesis revision. Confidence-Gated Verifier Ladder organizes evaluation into four levels of increasing fidelity: Offline Replay, Shadow-Traffic Evaluation, Rapid Online Evaluation, and Decision-Grade Online Evaluation. A unified confidence-based gate promotes candidates only when evidence supports a statistically significant positive effect, enabling broad low-cost exploration while reserving costly online experiments for promoted candidates. In a real-world industrial search system, strategies optimized with PEAR significantly increased Main Order/DAU by 2.7336% and 3.2957% relative to their respective baselines in two A/B experiments.

Abstract: In 2023, AI models answered from training data and hallucinated when it ran out, and businesses were told to seed that knowledge. Models' training knowledge has since given way to live web search, and the advice followed it there: answer-engine optimization, or AEO, now tells businesses to scatter breadcrumbs across forum threads, listicles, and off-site citations, so AI engines are likelier to surface and recommend them. But being surfaced is no longer enough: an agent opens the results and reads them before deciding, and one buyer question sends it through several rounds of search and fetch. What decides the outcome at this drill-down step is whether the agent can fetch and read the business's own site: agent experience (AX). We argue that AX is the new AEO. We run 37,927 agent journeys, each a buyer question about a business, across four independent harnesses over 1,056 real businesses, matched on fame, prior model knowledge, and two AEO proxies, then split based on their AX level. Only 7-10% of the finished answer comes from the model's training knowledge, whether or not the site is readable. Agent-ready businesses have answers built from their own pages 78% of the time against 56% and are clearly recommended 1.9x more often, while every grounded answer about a not-agent-ready business costs the agent 64% more. Holding business, harness, and question fixed, answers built from the site are 41% more accurate. The dominant failure is not fabrication but omission: web-built answers are 3.7x more likely to contain none of the facts the buyer asked for. Baselines differ sharply across the four harnesses, with clear-recommendation rates varying sevenfold from stack to stack, yet the effect holds in every one. In the agentic web era, being readable beats being talked about, and improving a site's AX is the strongest lever a business has.

Abstract: The impact of online platforms in political mobilization is widely documented, yet it remains unclear how it affects different demographic groups. To shed light on this phenomenon, we examine two contrasting cases: engagement with environmental causes on one side, and with conspiracy theories on the other. Both are well represented on Reddit, allowing us to study the different origins of these groups using a network-based method. By inferring age, gender, affluence, and partisanship of Reddit users, we construct stratified transition networks to compare the entry pathways of different demographic groups toward these communities. We find that demographic differentiation operates differently in these two domains. Entry into conspiracy communities is primarily structured by gender and partisanship: masculine users disproportionately arrive through overtly political and alt-right spaces and share right-wing media sources, whereas feminine users more often pass through esoteric and spiritual subreddits before converging on r/conspiracy. In contrast, environmental communities are differentiated mainly by age and affluence. Affluent users tend to approach environmental subreddits via discussions of individual energy management, technology, and finance, while less affluent users arrive through protest-oriented and climate movement spaces. By comparing these two issue domains, the study shows that sociodemographic sorting does not operate uniformly across polarized topics. Instead, distinct demographic groups build their own paths, shaping both the routes through which they engage with political content and the informational ecosystems that sustain their engagement. Our approach, based on the attention-flow graph, refines our understanding of how different groups become embedded in online political communities.

Abstract: Cross-modal retrieval has been advanced by vision-language pre-trained models that encode images and texts into a shared dense embedding space. While dense representations effectively capture overall semantic similarity, they often obscure fine-grained visual-textual information needed for precise cross-modal matching. Recent methods introduce a learned sparse branch to complement dense matching with lexical evidence, but they rely on a redundant language-model token space and lack explicit grounding for sparse dimensions. We propose GRASP, a compact and grounded sparse learning framework that mines visual-textual concepts from the corpus. A lightweight sparse head is trained to predict concepts relevant to each image or text, yielding interpretable concept-level evidence that complements dense semantic matching. Extensive experiments show that GRASP improves retrieval accuracy over the state-of-the-art dense-sparse baselines while yielding a more compact and grounded sparse space.

Abstract: Audience sizing is a critical component of digital marketing. It enables precise resource allocation, campaign planning, and performance optimization. Traditional approaches using skeleton audiences, sampling, or predictive modeling suffer from significant delays, estimation errors, and poor scalability over high-dimensional profile data. We present REALMS (Real-time Exact Audience sizing via LLM-based Multi-attribute Search), a conversational system for exact audience sizing deployed in production on an enterprise customer data platform. REALMS enables marketers to query massive profile stores with millions of profiles and thousands of attributes using natural language and receive precise counts in seconds. The system introduces three key components: (1) a categorical attribute retrieval mechanism using embedding-based vector search to dynamically identify relevant schema attributes without manual configuration; (2) an LLM-powered NL2SQL pipeline with template-based in-context learning for accurate query generation over complex nested schemas; and (3) schema standardization enabling industry-agnostic deployment across diverse enterprise environments. Evaluation on real enterprise data demonstrates strong recall for attribute retrieval, high SQL execution accuracy, and low latency, which enables real-time interactive audience insights where prior methods required hours.

Abstract: Commercial image editing requires product identity preservation, accurate text rendering, and user appeal alongside general editing quality. We present KwaiMind, an image editing system combining general capabilities with e-commerce specialization. An agent-based data engine maintains approximately 1.8 million high-quality editing pairs. Built on a multimodal diffusion transformer, KwaiMind undergoes continued pre-training and supervised fine-tuning, followed by preference optimization and online reinforcement learning. A general-purpose vision-language judge and specialized rewards for click-through rate (CTR), text rendering, and product consistency guide specialized policies, which are consolidated through on-policy distillation. We introduce Ecom-Bench, covering 11 commercial editing tasks with task-specific visual evaluation and CTR-based ranking. KwaiMind achieves the strongest overall scores among evaluated open-source editors on ImgEdit, GEdit, both language splits of REDEdit, and Ecom-Bench visual quality, and the highest aggregate CTR ranking score among compared systems. Offline, CTR-guided optimization increases the proportion of generated images whose predicted CTR exceeds that of the original product image from 12.16% to 37.41%. In an online A/B experiment, CTR-based selection of product main images yields an approximately 2.44% relative increase in actual CTR. These results demonstrate the value of domain-specific data and reward-driven alignment for commercial image editing.

Abstract: Visual search on large e-commerce catalogs must serve both "similarity" queries that ask for items resembling an uploaded image and "modifier" queries that comprise an image and text describing a desired modification (e.g. a color change or style swap). The latter is the setting known as composed image retrieval (CIR). Existing CIR methods, however, treat relevance as binary and train on triplets with a single positive target - a poor fit for real catalogs where many candidates partially satisfy a user query and ranking across that partial-match spectrum drives the customer experience. We propose a methodology for training CIR retrievers on graded relevance, consisting of: (i) a VLM to curate training data, generating both queries (object detection + modifier synthesis) and 4-level relevance labels without manual annotation, (ii) an iterative relevance-feedback loop that expands the training set by mining hard negatives from the in-training retriever, and (iii) a hierarchy-aware angular objective to train the retriever directly on the graded labels rather than collapsing them to a binary split. We call this methodology GradCIR and instantiate it on a PaliGemma2 bi-encoder trained on 3.5M graded pairs curated from raw Walmart catalog data. A controlled graded-vs-binary ablation isolates the supervision granularity and shows lift of 4.9%-5.9% in NDCG@10. The same recipe applied to other multimodal encoders lifts early-fusion backbones by up to 8.5% NDCG@10. On the public FashionIQ benchmark, GradCIR (applied to PaliGemma2) reaches 0.6703 average recall when fine-tuned, slightly ahead of the strongest peer-reviewed supervised baseline we compare against, and matching or exceeding all published CLIP-L-class zero-shot CIR methods. The system is deployed in production at Walmart, where it's serving live visual-search user traffic.

Abstract: Digital direct-to-consumer (DTC) health campaigns are usually measured after the fact. In-flight forecasting commonly relies on a separate classifier for every cutoff and horizon. We treat this task as a dynamic-system problem and build a compact patient world model. The architecture maintains a latent state per patient, learns exposure-conditioned state dynamics jointly with a weekly conversion hazard, and rolls forward into future conversion curves. We evaluate it on a US campaign dataset with 147{,}173 patients and 5.2 million at-risk person-weeks. In a retrospective evaluation conditioned on recorded future exposures, the model forecasts the remaining new-to-brand prescription volume through week 52 with a relative error of 2.9\% from a week-4 cutoff and 0.8--2.6\% from cutoffs at weeks 8--26. The strongest non-recurrent baseline, a pooled-hazard gradient boosting model given the same survival rollout and information, has relative errors of 13.6--33.1\%. Per-horizon classifiers perform substantially worse. A Fisher-information analysis motivates dense next-exposure supervision when conversions are rare. Removing this auxiliary objective increases prescription-volume error by approximately $2$--$14\times$, while providing no consistent disadvantage on the more common specialist-visit outcome. We also evaluate scenario simulation. Switching all future exposure off raises predicted conversion from 0.31 to 0.89, a pattern consistent with selection effects in observational exposure data. This result highlights the limits of interpreting exposure-conditioned rollouts causally.

Abstract: Traditional multimodal representation learning and generation are two stages: a contrastive or self-supervised visual encoder is trained first, followed by a separate downstream generative model. This setup bottlenecks generative performance behind frozen embeddings. To bridge this gap, we revisit joint multimodal representation learning and generation to produce linearly interpolatable embeddings that are directly consumable by generative decoders. We present FLAT (Flexible-Length Aligned Transmodal representations), a representation pre-training framework that jointly optimizes a shared multimodal encoder alongside downstream text-to-image (T2I) and image-to-text (I2T) decoders. By combining contrastive alignment with bidirectional cross-modal generative objectives, FLAT ensures its representations function as both discriminative semantic descriptors and generative conditions. Architecturally, FLAT maps visual and textual inputs into a unified continuous 1D sequence space, applying nested dropout over prefix-K tokens to enable dynamic output lengths. A single pre-training stage allows FLAT to perform cross-modal retrieval and generation across variable prefix K, achieving a T2I GenEval score of 71.1. Task-specific fine-tuning aligns model performance with state-of-the-art baselines: 83.1 GenEval on T2I generation; 40.5 BLEU-4 and 138.6 CIDEr on MS-COCO image captioning; and Recall@5 scores of 86.8 (I2T) / 75.8 (T2I) on MS-COCO alongside 98.3 (I2T) / 93.6 (T2I) on Flickr30K. Finally, qualitative evaluations demonstrate that FLAT representations natively support linear interpolation, latent space arithmetic, and zero-shot composed retrieval.

Abstract: Word-level detectors identify unedited AI-generated text almost perfectly, but the literature documents their brittleness under rewording, and a word-level score neither characterizes a text nor identifies which AI model wrote it. We ask whether AI-generated text can be identified one level deeper, from structural signatures: how information is presented, in what order, with what evidence, and in what voice. We replicate StoryScope (Russell et al., 2026), which showed such patterns for AI-generated fiction, on commercial content: 2,250 pre-ChatGPT human blog posts from 268 company domains against 11,250 AI mirrors from five frontier models. A 214-feature instrument, applied by an LLM and validated in a human gold-annotation session (human-human kappa 0.928, human-model 0.946), detects AI posts from its 187 structural features alone at 98.0 macro-F1 on held-out companies, unchanged (98.1) when every AI post is reworded by its own model. The signal characterizes and attributes: AI posts share a tidy, self-announcing shape, 79.3% are attributed to the correct source against a 16.7% chance rate, and human posts occupy rare structural configurations. All effects replicate StoryScope's, consistent in direction and larger in magnitude. We release pipeline, instrument, prompts, code, and aggregate artifacts.

Abstract: In multi-channel paid user acquisition, early and accurate prediction of user retention at the channel level is crucial for optimizing budget allocation. User retention curves display a pronounced temporal pattern: an initial period of high churn transitions into long-term stability. This pattern is further characterized by regular fluctuations attributable to seasonality and exhibits high serial autocorrelation. These intrinsic properties make such curves highly suitable for analysis within a time-series forecasting framework. However, forecasting user retention ratio for large-scale short-video platform faces three major challenges: significant heterogeneity across channels, pronounced global trend of decay followed by saturation, and short look-back windows. To address these challenges, we propose PPDL, a novel forecasting framework that integrates physical priors with deep learning. We first introduce a trend-residual decomposition component. The trend is modeled using the Weibull distribution, whose parameters are learned via a Multilayer Perceptron (MLP). Secondly, for the residual component, we design an auxiliary embedding module on top of a deep learning backbone to maintain the channel identity awareness. Finally, to enhance the model's sensitivity to trends, we design a Multiscale Trend-penalized loss function. The proposed approach PPDL is validated through comprehensive experiments on industrial-scale datasets, covering three applications with an average of 30+ channels each. Experimental results show that PPDL achieves improvements across different backbones and significantly outperforms existing online solutions.

Abstract: Personalized marketing traditionally matches static products to customers, while dynamic creative optimization focuses mainly on AI-driven text personalization or basic product image modifications. We address this gap by developing and implementing an AI-based framework that generates personalized advertising imagery directly from customer data. We evaluate this framework in a two-stage within-subject study with N=100 participants across four products and three levels of personalization, varied by the amount and specificity of customer data used. Participants rated each image on attitude toward the advertisement, attitude toward the product, and purchase intention. Results show that participants perceive differences across personalization levels and evaluate AI-generated advertising imagery most positively at a moderate level of personalization. High personalization increases perceived personalization, which is positively associated with all three outcome measures, but also increases perceived creepiness, which is negatively associated with the outcomes and dominates the total effect.

Abstract: What does popular content look like when platforms withhold the usual cues? On TikTok, users still form impressions about which videos are taking off even when likes and view counts are hidden, delayed, or pushed to the margins of the interface. We study this problem through TokOrNot, a web-based game in which participants compared pairs of TikTok videos and reported (i) which one they preferred and (ii) which one they believed had reached a larger audience. We benchmark these judgments against verified public view counts, which we use as a bounded proxy for realized platform reach. Across 3,513 judgments from 363 participants, participants identified the higher-reach video only modestly above chance (56.75%, 95% CI: 56.01-58.55). Preference aligned with the higher-view video at a similar rate, while preference and prediction matched in 83.48% of trials (95% CI: 83.12-85.95). Performance also varied across content categories. Taken together, these results do not suggest that users can reliably read platform success from content alone. Instead, they point to a looser and more uncertain interpretive process in which reach judgments often track personal taste or other weak heuristics when explicit popularity cues are absent. We discuss the implications for algorithmic literacy and for interface designs that reduce visible metrics without leaving users to infer reach from uneven or idiosyncratic cues alone.

Abstract: Ask a language model to respond "very excitedly," and its output is typically only mildly more energetic. We quantify this effect. We condition an instruction-tuned LLM on a continuous Valence-Arousal (VA) target, where valence measures how pleasant a state is and arousal how activated it is, measure the achieved affect with a frozen regressor, and sweep the requested target from -1 to +1. The response moves far less than asked: the gain, the slope of achieved against requested affect, is only 0.26 for valence and 0.13 for arousal on Llama-3.1-8B, where a faithful controller would score 1. The model systematically undershoots requested emotional intensity, which puts a number on the qualitative observation of Fazzi et al. (2025). Our experiments trace this to the preference-learning pipeline. Training targets from natural corpora such as EmoBank are neutral-heavy, and the sampled candidates themselves rarely reach extreme affect, so Direct Preference Optimization (DPO) is left with no extreme exemplar to prefer. If instead we cover the target space uniformly and sample a hotter, larger candidate pool, valence gain rises from 0.26 to 0.40 +/- 0.02 (3 seeds) and extrapolation error drops, at only a modest in-distribution cost (EmoBank-test VA distance 0.092 to 0.107). The same recipe reproduces on Qwen3-8B (gain_v 0.44, with in-distribution accuracy preserved). Arousal is harder and less reliable: its gain barely moves on average and swings across seeds (0.14 +/- 0.07, against valence's tight +/- 0.02), because raising arousal needs candidates the base model is reluctant to generate. The evidence indicates that faithful intensity is bottlenecked by the extremity of the candidate pool rather than by the conditioning format.

Abstract: E-commerce platforms increasingly display clickable query suggestions alongside items in the user feed, enabling users to refine or expand their intent without manually reformulating queries. Existing approaches either mine suggestions from historical logs -- limited to past behavior and blind to long-tail, personalized intents -- or rely on off-the-shelf LLMs whose lack of platform-specific knowledge yields fluent but generic queries disconnected from real click behavior. We propose EAGER (Enrich-and-AliGn gEnerative Query Recommendation), a two-stage framework for generating query suggestions from clicked items. In the enrichment stage, supervised fine-tuning (SFT) follows a four-stage curriculum that scales information richness (from item-only to user-conditioned) and reasoning depth (from direct to chain-of-thought). Each stage incorporates rationale augmentation, diversity regularization, and self-distillation. In the alignment stage, we post-train via GRPO with a hybrid reward of multiple rule-based business signals and a preference-aware click reward. Extensive offline experiments and online A/B test demonstrate the effectiveness of EAGER, which has been deployed in production at a major e-commerce platform.