digital advertising teams

Abstract: Generative retrieval (GR) typically relies on item-level beam search to retrieve candidates, leaving cross-item dependencies unmodeled and limiting direct optimization of list-level objectives. A natural alternative is to generate the entire list within a single autoregressive trajectory. However, greedy decoding with directly trained list-wise models substantially underperforms beam search. We identify two contributing factors: the broader search space explored by beam search and the positional bias of scarce positive signals, which deprives later positions of adequate supervision. To address these challenges, we propose $\textbf{SLIDE}$, a search-to-list item distillation framework that decouples offline search from online list generation. A teacher model retrieves high-quality candidates through offline item-level beam search, providing additional conversion-relevant supervision beyond sparse behavioral labels. Their Semantic IDs (SIDs) are then concatenated in beam-score order to form list-wise distillation targets. This search-to-list conversion transforms candidates retrieved along separate search paths into sequential item-generation targets within a single trajectory. Trained on these targets, the student generates the Top-$K$ list in a single greedy pass, also decoupling teacher scaling from online deployment. Experiments on FORGE and Taobao Search show that SLIDE substantially improves retrieval quality under single greedy decoding and, with stronger offline teachers, surpasses the beam-search reference. Supplementary RL experiments support the effectiveness of list-level generation.

Abstract: Modern industrial ranking systems increasingly adopt generative recommendation (GR) paradigms, in which user behavior sequences and non-sequential (NS) features are tokenized and jointly modeled by Transformer-style backbones. This unified formulation provides a scalable interface for modeling long histories and heterogeneous features. However, sequence and NS representations often carry asymmetric semantics: historical representations may combine environment context with observed-action semantics, whereas candidate-side NS representations contain no observed action but incorporate richer supplementary context, such as user-item interaction features and recent behavior lists. Direct interaction between such representations can make query-key dot products compare different semantic objects, limiting meaningful cross-token interaction. To fill this gap, we propose EASformer, an Environment-Action-State disentangled architecture for industrial app ranking. EASformer constructs an explicitly aligned context environment space shared by historical and non-sequence tokens, while disentangling user actions from historical token and candidate-specific context form non-sequence tokens. Based on this aligned space, EASformer enables complementary historical action retrieval and state-conditioned action prediction. Furthermore, the disentangled design supports a Cloze-style self-supervised objective by masking historical actions and reusing the candidate prediction pathway. On an offline benchmark from a real-world industrial app marketplace, EASformer achieves an AUC of 0.89411, yielding a 0.88% relative improvement over the deployed baseline. Online A/B tests further support this advantage, with relative eCPM lifts of 1.26% and 3.94% across two real-world ranking scenarios.

Abstract: Generated images often have coherent layouts and visual content, yet local errors in small text and complex characters still limit their readability and practical use. Scene-text refinement requires accuracy, preservation, and efficiency. Existing methods based on variational autoencoders (VAEs) can lose fine strokes during reconstruction, while full-image editing can shift background colors. In this work, we introduce PixText, a model that formulates local text refinement as grouped image generation in pixel space. Conditioned on the original image, PixText generates only the target regions, preserves unedited content, and uses MeanFlow for four-step generation. We further introduce Text Refinement Bench to evaluate text correction and image preservation in generated images. On this benchmark, PixText achieves 83.06% glyph pass and 94.66% exact target-character OCR accuracy, versus 36.77% and 52.31% for the strongest baseline. Its four-step MeanFlow variant retains an 81.84% pass rate with less than one GPU-second of amortized generation cost per image.

Abstract: We propose a new framework for banner ad auctions, leveraging diffusion models to allow for multiple bidders to co-win a single banner ad opportunity, and in particular influence the ad shown on the banner depending on the strength of their bids, enabling a far richer outcome space compared to standard banner ad auctions, where there is a single winner who shows their ad. In our framework, the outcomes are images (what ad to show) and each bidder expresses their preferences over outcomes by declaring their value per unit of alignment between the image chosen by the mechanism and a textual description of their desired image. Our proposed mechanism combines the advertisers' bids and textual descriptions into a score that drives the reverse process of a diffusion model. This is used to sample a set of candidate images from which the welfare maximizing one is eventually chosen. Extensive experimentation evaluates our proposed mechanism around the following axes: (1) efficiency improvements of our allocation rule relative to the single-winner allocation rule; (2) monotonicity of our allocation rule; and (3) approximate incentive compatibility when combining our allocation rule with Myerson lemma-based or Clarke rule-based payments. Improvements along all these axes are shown with the number of Monte Carlo samples. Meanwhile, these benefits are attained while preserving the image quality.

Abstract: Large language models (LLMs) have shown promise for recommendation reranking, but their use introduces an important tradeoff between recommendation quality and serving efficiency. We investigate whether a decision-oriented model provides a useful alternative when the reranking task is fundamentally a structured choice among predefined candidate items. Specifically, we conduct a controlled empirical study of Jev, described by TypeSafe AI as a ``System One Model,'' for personalized recommendation reranking and compare it with recommendation-specific models and pointwise and listwise Qwen rerankers across multiple Amazon Reviews domains and candidate-set sizes, evaluating both recommendation effectiveness and observed serving latency. Our results show that Jev maintains strong recommendation effectiveness relative to the evaluated baselines while exhibiting substantially more gradual latency growth than the pointwise Qwen rerankers, although its observed serving latency remains substantially higher than that of recommendation-specific models. Together, these characteristics place Jev in a distinct quality--latency operating regime across candidate sizes and domains. These findings motivate further investigation of decision-oriented models for recommendation and other ranking tasks with structured output spaces.

Abstract: Removing an object from a real image requires more than synthesizing plausible content within a mask: the method must suppress residual object features, preserve the unedited scene, and generate replacement content that is consistent with the surrounding background. This paper approaches object removal from a stage-based perspective and proposes a zero-shot framework for constrained latent inpainting with a frozen pretrained Stable Diffusion model, requiring no task-specific training or model fine-tuning. The method integrates SAM-based mask construction, BLIP image-caption conditioning, DDIM inversion, background-weighted masked null-text optimization, decoder self-attention masking, hard outside-mask latent anchoring, and localized renoise--denoise refinement into a unified pipeline. The method is evaluated through qualitative examples, quantitative local-consistency metrics, and ablation studies. The results demonstrate effective object removal and context-consistent replacement content. The ablations indicate that background-weighted masked NTI is particularly beneficial for structurally complex backgrounds, whereas the no-NTI variant is sufficient in other evaluated examples. Repeated refinement further reduces object remnants and boundary artifacts remaining after the primary editing pass.

Abstract: Memes often derive their harmful, hateful, or sarcastic meaning from small but decisive visual, textual, or cross-modal cues. Existing multimodal classifiers can miss such evidence when relying mainly on global image-text representations. We introduce MemeCF, a cue-focused benchmark of 9,895 memes across harm, hate, and sarcasm, with annotations identifying the modality and rationale of the pivotal evidence. We also propose MemePIVOT, a local-global architecture for meme classification. MemePIVOT uses frozen CLIP features, unbalanced optimal transport to align words with image patches while allowing irrelevant evidence to remain unmatched, and an evidential fusion head to combine local grounding with global meme context under uncertainty. Experiments on HarMeme, PrideMM, and MemeCF show consistent gains over strong text-only, image-only, multimodal, and vision-language baselines. Cross-dataset and ablation results further show that explicit pivotal-evidence modeling improves robustness and contributes meaningfully beyond global multimodal representations. Our code and dataset are publicly available at https://github.com/AkshitSharma1/MemePIVOT

Abstract: Auto-bidding is central to computational advertising, where strategies must maximize advertisers' conversion value under economic constraints. It has evolved from rule-based controllers to reinforcement learning and generative methods such as Decision Transformer (DT). Yet these methods increasingly mismatch the prevailing optimized cost-per-X (oCPX) paradigm, which spans heterogeneous scenarios (e.g., registration, purchase), each served by a separate model, leading to fragmented pipelines and underexploring cross-scenario modeling. Inspired by foundation models like LLMs, unifying these oCPX scenarios into one model raises three challenges: multi-objective control, scalable capacity under strict latency, and safe offline policy improvement. We present OneBid, a unified auto-bidding foundation model that learns a reusable backbone from heterogeneous oCPX logs and adapts it to scenario-specific deployments via offline post-training. Building on DT, OneBid extends single Return-to-Go conditioning to two atomic signals, Return-to-Go for conversion value and Cost-to-Go for cost ratio, plus value-aware regularization on next-action prediction. To absorb distributional heterogeneity, we design a sequence-level Mixture-of-Experts architecture, where shared experts encode cross-scenario knowledge and sparsely-routed experts capture scenario-specific patterns at low latency, yielding consistent scaling with model size and data. During post-training, we align the backbone with scenario preferences via Critic-guided Relative Offline Policy optimization (CROP): a learned critic scores candidate actions group-relatively, avoiding the unsafe online exploration of GRPO-style fine-tuning while constraining policy shift to reduce OOD risk. Validated via online A/B tests and fully deployed at Kuaishou, OneBid delivers an overall +2.2% ADVV gain on oCPX Ads, peaking at +13.1% in the ROAS scenario.

Abstract: Modeling ultra-long user behavior sequences is crucial for industrial recommendation and online advertising, yet directly feeding thousands of historical actions into ranking models is computationally prohibitive, while truncation discards long-range signals. Existing lifelong-interest methods retrieve target-relevant behaviors for each candidate, coupling long-sequence modeling with candidate scoring and repeated online cost. Recent target-independent compression methods enable cached user summaries, but often append query tokens at the sequence end and use bidirectional encoding, producing unordered and redundant summaries that overlook temporal structure. We propose ChronicleRec, a pre-train-and-transfer framework that compresses an ultra-long behavior sequence once into a chronologically ordered set of Chronicle Tokens. ChronicleRec applies a recency-aware multi-granularity merge, preserving recent behaviors while coarsening distant history. It then interleaves query tokens with the merged sequence and uses a causal encoder, so each query summarizes only the history before its temporal anchor. A multi-horizon design masks different recent-history windows across parallel branches to learn complementary long-range interests. The compressor is pre-trained with a mask-and-predict objective that reconstructs held-out recent behaviors from compressed older history, aligning historical signals with near-present intent. Since Chronicle Tokens are target-independent, they can be cached per user, decoupling ultra-long sequence modeling from online candidate scoring. Experiments on KuaiRand and Tencent AdLive show that ChronicleRec outperforms recent-window and single-pass compression baselines while approaching full-attention performance. Token analyses reveal temporally organized and complementary representations, and a seven-day online A/B test confirms significant production gains.