creative marketing teams

Abstract: Text-to-image (T2I) platforms typically return several images per prompt so users can explore different visual interpretations and choose one that matches their intent. However, T2I models are usually optimized for single-image quality which comes at a cost of multi-image diversity, limiting this exploration. Diversity is also contextual: one user wants variations in background, while another wants them in artistic style, and the same user may later want variations in clothing. The generated images should differ along whatever axis the user cares about. In this paper, we introduce T-DIG, a text-conditioned diversity framework for image generation and editing. T-DIG is an iterative framework comprising multiple modules that lets users type prompts, inspect default generations, request variations using natural language, and continue refining outputs until they're satisfied. At its core, T-DIG uses an LLM policy that produces K axis-conditioned prompts or edit instructions for a frozen generator or editor. We train this policy with GRPO using a text-conditioned diversity reward and alignment penalties. Because the image generator remains frozen, T-DIG applies to open-weight, distilled, and proprietary models. We also release the first dataset for text-conditioned prompt diversity in image generation, with the training and validation splits built from human-written axes and a test set drawn from real user interactions with T-DIG. T-DIG far exceeds baselines in improving text-conditioned diversity, while preserving base-prompt alignment across a variety of metrics and human judgements. We show that user-directed diversity exploration can be added to a wide range of image generation models, open and closed, without the need to access their weights. Website: https://image-study.org/t-dig/

Abstract: Ambiguity is often treated as a bug for AI systems to resolve---but in human communication and culture, ambiguity can also be a generative resource. From humour to politics to art, people express themselves in words and images that are open enough to invite different interpretations, yet constrained enough to be interpretable. We operationalise this notion of calibrated ambiguity with a task drawn from the parlour game Dixit. We compare differences in clues generated by human vs multimodal language models, based on a novel coding rubric for calibrated ambiguity, and find that models consistently exhibit ambiguity collapse (i.e., their outputs are over-specified, leaving no room for multiple legitimate interpretations). Unlike human clues, AI-generated clues also exhibit cultural flattening; they almost never make reference to culturally-situated knowledge, even when prompted to use allusion and figurative language.