Papers for

creative marketing teams

Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.

Multimodal AI models overdescribe images compared to humans using culture

Calibrated Ambiguity in Multimodal Language Models: Humans reach for cultural references, while models describe the picture

Abstract: Ambiguity is often treated as a bug for AI systems to resolve---but in human communication and culture, ambiguity can also be a generative resource. From humour to politics to art, people express themselves in words and images that are open enough to invite different interpretations, yet constrained enough to be interpretable. We operationalise this notion of calibrated ambiguity with a task drawn from the parlour game Dixit. We compare differences in clues generated by human vs multimodal language models, based on a novel coding rubric for calibrated ambiguity, and find that models consistently exhibit ambiguity collapse (i.e., their outputs are over-specified, leaving no room for multiple legitimate interpretations). Unlike human clues, AI-generated clues also exhibit cultural flattening; they almost never make reference to culturally-situated knowledge, even when prompted to use allusion and figurative language.

Fri 11 SeptComputation and LanguageArtificial IntelligenceHuman-Computer Interaction
The gist
This paper looks at how people and AI systems describe images with clues in a game called Dixit. People naturally use hints that can be understood in different ways and often include cultural references. The authors found that AI models tend to give very specific descriptions that don't allow for multiple interpretations, and rarely mention cultural ideas. This shows that AI might miss an important part of how humans communicate when using images and words together.
Open 2609.12575v1