Papers for

branding agencies

Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.

Logo design improves with original design space sampling method

DOGS: Design-Space Sampling for Prompt-Driven Logo Generation

Abstract: Prompt optimization for text-to-image (T2I) generation has been pursued almost entirely as text rewriting, in which a short user brief is expanded into a longer, model-preferred token sequence. We argue that such a language-space formulation is ill-suited to structured visual design tasks such as logo creation, where a one-line brief leaves most design decisions unspecified. These decisions depend on relational priors that a linear sequence cannot encode, and they leave an uncontrolled channel through which protected marks may be reproduced. We therefore recast logo prompting as sampling within a structured design space, and instantiate this idea as DOGS (Design-space prompting with an Originality-aware GFlowNet Sampler). From a large corpus of real-world logos, we mine a typed, graph-structured design grammar whose edges record empirical co-occurrence. A GFlowNet sampler then generates design graphs with probability proportional to a terminal reward that combines recognizability, aesthetics, and corpus-relative originality. Every slot draws only from a closed design-level vocabulary, and any infringement-inducing or harmful token is removed during parsing. The originality reward further penalizes proximity to existing logos, thereby incorporating infringement avoidance into the method by construction. On two open-source renderers and against nine baselines, DOGS produces logos that are more recognizable and aesthetic, substantially more diverse, and far less prone to trademark infringement.

Wed 7 OctComputer Vision and Pattern Recognition
The gist
Creating logos based on short text descriptions often misses important design details and risks copying existing trademarks. The authors developed a method called DOGS that treats logo design as building graphs from a set of design parts, guided by a network that favors originality, aesthetics, and recognizability. This approach avoids copying known logos by penalizing similarities and keeps the design choices structured rather than just a line of text. Testing showed DOGS generates logos that look better, are more unique, and less likely to infringe trademarks compared to other methods.
Open → 2610.10760v1