advertising teams

Abstract: We present SAVIER, a training-free, one-pass framework that repairs the depiction of a named Vietnamese cultural entity in a generated image while preserving the scene details requested by the user. The problem is hard because a plausible scene can miss the cues that identify the entity, and prompt-level refinement never inspects the image it produces. SAVIER starts from a Culture-TRIP expanded prompt; a Curator separates source-linked cultural cues from prompt-preservation requirements, a prompt-blind Observer describes the first image, and a Refiner turns the discrepancies into at most three positive instructions before one regeneration with the same seed and a fixed bank of reference photographs. On the 50 bilingual prompts of ViCuP, evaluated with SDXL and FLUX.1-dev against a frozen, human-verified visual contract, SAVIER raises contract fulfillment from 55.6 to 69.6 and from 59.1 to 67.3 over Culture-TRIP and raises CAIRE cultural relevance on FLUX.1-dev. A reference-only ablation that removes the agent repair shows that SAVIER's photographs account for most of the contract gain; the agent roles add country-level relevance on FLUX.1-dev without lowering adherence to the original prompt under the official VQAScore. Project page: https://oxyzgiahuy.github.io/savier/

Abstract: Human evaluation of AI-generated videos has so far relied on explicit human feedback, such as judgments or ratings. While these signals capture the conclusions viewers reach, they fail to offer insights into the perception that leads to them. This paper investigates eye tracking as a complementary human evaluation signal for AI-generated videos. We conducted two Visual Turing Test (VTT) experiments with a total of 90 participants on videos generated by latest generative models, in which participants watched each video twice and then gave their feedback. Across the experiments, we collected 4,286 valid eye-tracking trials on 438 videos. Our analysis indicates that gaze patterns offer informative evaluation signals that align with explicit human feedback. Building on the findings, we propose the first computational method GazeEval to predict the perceived visual realism of AI-generated videos from eye-tracking data. It achieves 71.3% accuracy in prediction, providing evidence that eye tracking data carries informative signals about how people evaluate a video. We release the study data to support further research on eye tracking for evaluating AI-generated video.

Abstract: Advertisers routinely create multiple duration variants of ads to meet marketing budgets and viewer preferences, a labor-intensive and costly process. While multimodal large language models (MLLMs) excel at general video understanding, their ability to perform specialized editorial tasks remains unexplored. We introduce AdShot, a benchmark for evaluating MLLMs on shot selection for ad clipping. It contains 823 professionally edited ad pairs (30-sec sources and 15-sec edits) across 194 brands and 17 industries, annotated with shot-level boundaries and content features (action, emotion, information, imagery). We evaluate 13 state-of-the-art video-only MLLMs and 2 audio-visual MLLMs (7B-72B parameters) on shot selection accuracy (Precision, Recall, F1), duration constraints (15s), and content preservation, including an audio ablation. We find: (1) model architecture matters more than scale, with smaller models often matching or exceeding larger ones; performance is strongest for target ads with 6-10 shots; (2) models exhibit a mean absolute duration error of 5.39s, with most tending to overshoot the 15s target, though they can still substantially reduce human editing effort; (3) all models exhibit systematic content biases, favoring information-rich and emotion-focused shots while under-selecting action and imagery. We publicly release our benchmark to facilitate research at the intersection of multimodal AI and computational advertising.

Abstract: Recent advancements in diffusion models have significantly improved text-to-image generation, enabling their application to visual storytelling, where coherent image sequences are generated from narrative prompts. However, existing methods primarily focus on identity preservation and often fail to adapt to diverse scene variations, resulting in semantic misalignment and structural inflexibility. We propose EOS-Story, a training-free framework that harmonizes identity consistency with scene-specific adaptation across text and vision spaces. In the text space, we decouple the narrative into identity and scene sub-prompts to prevent information dilution, but this leaves the scene without access to appearance cues. To bridge this gap, we introduce Cross-Contextual Bridging, which softly injects a phrase-level appearance residual into the scene's <EOS> embedding. In the vision space, we find that scale mismatch between identity and scene subjects causes a few identity tokens to be repeatedly transferred, producing structural artifacts. We address this with Adaptive Identity Preservation, which anchors identity features at the scene-specific scale (Identity Anchoring) and integrates them via Identity-Aware Self-Attention. To evaluate performance under varied spatial compositions, we extend the Consistory+ benchmark with diverse framing scenarios (Consistory+_+). Extensive experiments show that EOS-Story achieves competitive or superior performance on both benchmarks.

Abstract: Vision language models (VLMs) are used in creative tasks such as visual storytelling, design ideation, art interpretation, and advertising. Yet we lack principled ways to measure the lateral reasoning of these models compared to human potential. We introduce CREATE, a semi-automatically constructed benchmark containing 155 visual Remote Associates Test problems. These problems require a solver to find an underlying connection among three seemingly dissimilar images. We conduct a human study (N=25) to validate and ground the quality of our benchmark, and evaluate 11 VLMs. Our findings show that most VLMs underperform humans on this task. Our experiments indicate that the associative ability of VLMs depends on the cue concepts provided in the text and does not universally extend to visual puzzles.

Abstract: Joint audio-video diffusion models generate synchronized content, but editing existing clips requires target changes without disrupting non-target structure or cross-modal correspondence. We present AV-FlowEdit, a training-free and inversion-free framework for prompt-driven audio-video editing. Our key insight is that source--target flow differences provide both cross-modal editing directions and preservation cues. Under shared perturbations, they jointly update the video and audio branches, supporting visual-only, audio-only, and joint edits while retaining pretrained cross-modal interactions. To suppress drift accumulated during sampling, Cross-Modal Event-Aware Spectral Trajectory Preservation combines flow saliency, aligned audio activity, multiscale low-frequency displacement, and diffusion-stage scheduling. This adaptively preserves unsupported regions while allowing intended audio-visual events. AV-FlowEdit requires no model training, external masks, or optimization-based inversion. Experiments show strong prompt alignment and temporal consistency, together with competitive audio quality and cross-modal coherence.

Abstract: Text-to-image generation enables users to explore several images generated from the same prompt. For these generated images to be useful, each one must reflect the user's preferences, measured by a learned reward, and differ visually from the others to maintain diversity. Existing methods are limited: they either address reward and diversity separately or combine them in one aggregate score, enabling high diversity to offset low rewards. In this paper, we address these limitations by formulating generation as satisficing: every image (candidate) must satisfy a reward floor and the batch of images must satisfy a diversity cutoff. The reward floor controls the balance between worst-candidate reward and batch diversity; we show that varying this floor defines a Pareto frontier. To traverse this frontier, we introduce SatisDive, a training-free inference-time method. SatisDive uses a batch-relative reward cutoff to distinguish lower- from higher-reward candidates, emphasizing reward improvement for candidates below the cutoff and diversity among candidates above it. On Pick-a-Pic, at matched DreamSim, SatisDive improves worst-candidate reward over FK steering by up to 0.43 with FLUX.1-dev as the base model and HPSv3 as the reward, and by up to 0.70 with SANA-1.6B as the base model and ImageReward as the reward. More broadly, across their overlapping DreamSim ranges, SatisDive's satisfaction-diversity curve Pareto-dominates FK steering's curve in each setting.

Abstract: Positive and negative space is a fundamental principle in visual composition, supporting visually coherent forms and layered semantic relationships. Generating such compositions is challenging because it requires coordinated control over two semantic concepts that share a common boundary. Although recent text-to-image models and multimodal large language models (MLLMs) have achieved strong performance in image generation and visual understanding, positive-negative space generation remains difficult, particularly under direct single-pass prompting. In this work, we present the \textbf{F}orm \textbf{a}nd \textbf{V}oid \textbf{A}gent (\textbf{FaV-A}), a multimodal agent designed for staged positive-negative space generation. FaV-A follows a progressive workflow: it first generates a base object, then analyzes its shape and spatial structure to identify candidate negative-space semantics, and finally produces compositional instructions for the final image generation stage. Experimental results and ablation analyses suggest that FaV-A provides a more effective framework than direct zero-shot MLLM baselines for producing visually coherent and semantically aligned positive-negative space compositions.

Abstract: Semantic typography is a design technique where the visual representation of a word conveys its semantic meaning, while maintaining its legibility. Existing digital typography methods mainly focus on single-character scenarios. They suffer from a lack of legibility constraints and insufficient local deformation when extended to multi-character words, as the intricate structures among multiple characters are hardly preserved during the typography process. In this paper, we propose a global-to-local typography framework for multi-character scenarios. It performs mask-driven silhouette approximation at the global level, while semantic-guided refinement at the local level, with a culling step in between to improve efficiency. To preserve word legibility, we designed structural losses (including explicit collision constraints and implicit Jacobian singular value constraints) and an OCR constraint for character-level readability. To enhance the object recognizability, we leverage semantic guidance with diffusion priors, which drives the character glyph toward the target concept while preserving its structural integrity. To the best of our knowledge, this is the first multi-character semantic typography method that effectively balances word legibility and object recognizability. Evaluations on five representative languages (English, Chinese, Japanese, Korean, Arabic) demonstrate superiority over SOTA methods. Codes will be open-sourced.

Abstract: Achieving high-quality, cinematic results in text-to-video generation remains challenging for non-experts, whose prompts often lack professional narrative and creative design. We propose SkillPE, a prompt engineering (PE) framework that evolves reusable cinematic skills from expert-authored seeds. SkillPE represents shot logic, composition, lighting, sound design, and other filmmaking cues in a fine-grained format, and retrieves movie references categorized as resonators (good matches), dissonants (weak matches), and divergents (creatively useful near-misses). The first two refine when and how a skill should be applied, while divergents inspire alternative cinematic realizations at different degrees of modification while preserving the user intent. Candidate skills are assessed through generated videos along prompt fidelity, cinematic quality, narrative appeal, and creativity to construct the final skill libraries. Experiments on StoryEval and VBench show improvements of up to 1.40 points over the strongest external baseline and 0.51 points over seed skills on 7-point four-dimensional evaluation, while remaining competitive on benchmark-native metrics. Overall, SkillPE offers a practical approach to balancing fidelity and creativity in cinematic text-to-video generation. Code is available at https://github.com/Ais0n/SkillPE .

Abstract: Text-to-image generation has advanced in controlling what, where, and how objects appear, yet how visual attention is distributed among objects remains largely unexplored. In this paper, we introduce Target Saliency Boosting, a new task aimed at boosting the visual saliency of a specific object during text-to-image generation without requiring any visual priors. Our key insight is that visual saliency is inherently relative: boosting the saliency of a target object also depends on the global saliency distribution across all objects in the scene. Based on this insight, we propose GazeME, a lightweight framework that uses saliency-marked prompts, inserting learnable marker tokens around object descriptions to indicate which objects to visually emphasize or suppress. To learn these markers, we construct a saliency-semantics dataset that associates objects in image--prompt pairs with object-level saliency scores, and propose Saliency Prior Marker Activation (SPMA), a saliency-aware stochastic marker activation strategy that exploits relative saliency relationships for robust training. During inference, GazeME automatically inserts appropriate markers into the prompt, thereby directly enhancing the visual saliency of the target object. Extensive experiments demonstrate that GazeME effectively boosts target saliency while preserving both semantic alignment and image quality.

Abstract: Language models often produce homogeneous responses to open-ended tasks; such homogeneity can spawn groupthink-the convergence of ideas toward a singular and potentially suboptimal decision. We formulate persona diversification as a set-level conditioning problem and study two orthogonal design choices: selecting versus generating personas, and space-filling versus frontier-seeking diversity. We instantiate this design space with four methods spanning coverage and dispersion subset selections, uniform-coverage sampling, and evolutionary persona generation. Evaluations on the Alternative Uses Task (AUT), Infinity-Chat, and Divergent Association Task (DAT) show the benefits of the proposed methods across tasks and creativity objectives. On AUT, evolutionary persona generation increases response diversity by 78.8%, originality by 26.1%, flexibility by 49.5%, and holistic creativity by 13.9% over task-only prompting, while maintaining 98.5% validity; on Infinity-Chat, it nearly doubles persona-induced response separation relative to random personas. Moreover, evolutionary personas compose with creativity-optimized prompting, further increasing its response diversity by 18.6% and creativity by 6.3%. These results establish persona-set geometry as a task-agnostic mechanism for eliciting divergent LLM outputs, and support persona diversification as a reusable complement to prompt optimization.

Abstract: Recent advances in text-to-video generation have enabled high-fidelity visual synthesis, yet realistic motion remains challenging. Generated videos may exhibit temporal discontinuities, inconsistent action progression, and structural distortions during complex movements. Even when individual frames appear realistic, the underlying motion may evolve in inconsistent or implausible ways. Standard generative objectives provide limited motion-specific supervision, leaving motion evolution insufficiently constrained. In this paper, we propose MotionSpec, a motion supervision framework centered on Spectral Trajectory Consistency (STC). STC constructs dense anchor-relative motion trajectories and transforms them into motion spectral volumes via a temporal Fourier transform. By aligning the spectral amplitude and phase of predicted and target trajectories, STC constrains both motion strength across temporal frequencies and the temporal organization of motion. To complement this trajectory-level supervision, we introduce Local Flow Consistency (LFC), which aligns consecutive-frame optical flow between predicted and target videos to stabilize local motion transitions. Experiments demonstrate that MotionSpec consistently improves motion consistency, temporal coherence, and plausibility while preserving visual fidelity.

Abstract: Although text-to-image models can accurately depict subjects and scenes, creators still struggle to specify the fine-grained emotions an image should convey without rewriting its content description. Natural language can suggest emotions, but it offers no control scale with stable meanings and ordered intensities. We propose EMOTRANS, which transforms psychologically grounded valence-arousal-dominance (VAD) coordinates into generation conditions that are independent of the content text and modulated across denoising stages, making emotional style a finely adjustable creative variable. To support this goal, we construct EMOVAD, an art-painting dataset that pairs objective content descriptions with separately collected emotional ratings from multiple annotators. We also coordinate emotional expression and content preservation through dual-branch training with a shared model. Objective and human evaluations show that the framework improves the accuracy of three-dimensional emotion control and produces perceptible, orderable continuous changes while maintaining competitive text alignment and image quality. This work provides a practical emotion-driven approach to image generation that extends objective content depiction to fine-grained emotional adjustment.

Abstract: We ask how little geometry a person has to draw to control both where people stand and where the camera moves in a generated video. Our answer is a ground plane and one cylinder per person. A user draws a grid on the ground, places one cylinder where each person should stand, moves the cylinders and the camera over 81 frames, and the model renders a photoreal video in which the people occupy the cylinders' positions, move as the cylinders move, and are seen from the drawn camera. Appearance comes from a text prompt and a background reference image; layout and motion come from the geometry. Because no dataset pairs such a signal with video, we build the pairs ourselves: an automatic engine writes 2000 captions from a combinatorial seed, generates a clip for each with a text-to-video model, and lifts every clip back to its geometry with person tracking, background inpainting, an agentic ground-mask loop, feed-forward multi-view reconstruction and a plane fit, with no real footage and no manual labels. A LoRA on Wan2.2-Fun-Control trained on 1935 such tuples follows drawn layouts and camera paths on hold-out clips: the generated people match the cylinders' count, order, position and height, the text changes who they are, the reference image changes where they are, and dolly-in, orbit, pan and crane paths are followed, dolly-out only weakly.

Abstract: Emotions are an essential aspect of human communication, particularly on social media, where authors frequently combine text and images to convey their emotions. Yet prior work on emotion analysis of social media posts has overlooked two important aspects in regard to measuring how well readers can reconstruct the authors' intent: (1)~the image modality, with most work focusing solely on text, and (2)~the real-world events that trigger the expressed emotions, and their relationship to the post content. We therefore study the relation between (a) the author's experience of the event that caused them to write a social media post and (b) the content of the post, with a focus on readers' capability to reconstruct that emotion expression. To do that, we introduce the Multimodal Multi-Emotion-Model dataset Mult2EMo, created by collecting annotations from both authors and readers on the posts and their triggering events. We find that reconstruction is possible but challenging for both human readers and computational models. We show that understanding the triggering event is crucial for accurate reconstruction, and that reconstruction is particularly challenging when posts rely heavily on the image to express emotion.

Abstract: Detecting video highlights, the most informative or engaging moments in a video, is important for applications such as video summarization and content recommendation. We propose a zero-shot framework that combines CLIP, large language models (LLMs), and diffusion models. Given lightweight video metadata, such as a title or category, an LLM generates textual descriptions of likely highlight events. These descriptions are further converted into synthetic visual prototypes using a diffusion model. Textual and visual representations are matched to video frames using CLIP, enabling frame-level highlight detection without highlight annotations or dataset-specific training. Experiments on TVSum and SumMe demonstrate strong zero-shot performance, with particularly favorable results on TVSum. The proposed approach provides an effective framework for metadata-conditioned zero-shot video highlight detection.