Papers for
advertising creatives
Papers whose findings have a practical use for this group, as judged from the abstract. Open a paper to read what it means in practice.
ReVision tool helps designers mix concepts and visuals creatively
ReVision: Supporting Designers' Interpretation and Exploration of Visuals in Concepts and Forms
Abstract: Visual designers get inspiration from references to expand their design space. They decompose what makes a reference evocative into conceptual and visual elements, ranging from explicit attributes such as objects and colors, to less readily articulated concepts and visual motifs. They then create different visual forms to explore how the selected elements could be combined differently. Novices often struggle with these moves, instead focusing on surface features or producing limited visual variation, thus becoming fixated on the reference. Existing tools support editable visual attributes and high-level themes, but provide limited control over how conceptual interpretations relate to expressive visual motifs or how their combinations can be systematically re-expressed. We present ReVision, an AI-based tool that decomposes visual and textual references into editable conceptual interpretations and visual motifs, enables their recombination across conceptual and visual spaces, and renders each direction as divergent visual-form variations, supporting more divergent exploration during the creation process.
Post-processing improves generative AI outputs to match target attributes
Statistical attribute alignment for black-box generative AI via output post-processing
Abstract: Generative AI systems are increasingly used, but aligning their outputs with user requirements poses a continuing challenge. Here, we aim to ensure that the distribution of an attribute of an AI-generated output aligns with a user-specified target. This is motivated by examples such as fairness, where we want to ensure that a protected attribute (e.g., gender, race, or age categories) follows a desired distribution, and synthetic data generation, where we want the generated data to be representative of a target distribution. We study the practically important black-box access setting, where a user can repeatedly query a generative AI model. The goal is to return $m\ge 1$ outputs whose joint attribute distribution is as close as possible to this target. For both exact and approximate alignment, we develop algorithms that minimize the expected number of queries to the generator, and we further demonstrate their optimality as the number of requested outputs $m \rightarrow \infty$. Experiments on text-to-image generation and geocoded persona generation tasks show that our post-processing algorithms improve statistical attribute alignment, complementing prompting-based interventions.
Image generation balances emotion and content through new reinforcement method
Balancing Emotional Alignment and Semantic Consistency in Image Generation via Reinforcement Learning with Valence-Arousal Anchoring
Abstract: Continuous emotion control in text-to-image generation requires a model to improve affective alignment without changing the objects, layout, or scene described by the prompt. Existing supervised emotion-injection methods often optimize feature-space proxies and may therefore exhibit emotion-semantic drift, in which stronger emotional conditioning is accompanied by unintended content changes. We address this problem with a flow-matching image-generation framework that combines continuous valence-arousal (VA) conditioning, Group Relative Policy Optimization (GRPO), and a neutral semantic anchor. The deterministic probability-flow ODE is converted into a marginal-preserving SDE, yielding non-degenerate transition densities for trajectory sampling and policy-ratio estimation. A frozen CLIP-based VA regressor supplies a terminal reward measuring the distance between the predicted and target VA coordinates, while an image generated from the same prompt under zero VA conditioning provides a feature-space reference for semantic preservation. A reduced denoising schedule is used for online RL sampling, whereas the original schedule is retained at inference. Experiments on 3,300 prompt-emotion combinations show substantially lower valence and arousal errors than the VA-conditioned baseline and an improved CLIPScore relative to EmotiCrafter, with a measurable trade-off in reference-free image quality. The results support anchor-regularized Flow-GRPO as a practical approach to balancing emotional alignment and semantic consistency in continuous-affect image synthesis.