advertising agencies

Abstract: In this paper, we address the problem of graphic design template creation, which generates a background image and a layout of foreground elements over the background to form a harmonious composition from an input text. Prior work on graphic design generation mostly adopts a sequential paradigm, where design elements are generated sequentially. We argue that such a sequential scheme falls short of faithfully capturing the dependency between the background and layout (and thus the joint image-layout distribution), which limits the quality of generated design templates. To overcome this limitation, we propose a model, InterIL, which jointly generates the two modalities, background image and layout, in a single generative process. The novel design of our joint model connects the backbones of pretrained image and layout diffusion models with a learnable communication module to explicitly model bidirectional image-layout interaction. During training, the image and layout backbones are frozen to maintain and leverage the vast pretrained single-modality prior knowledge, while only the communication module is updated, so that the model can focus on learning image-layout interaction and thereby better capture the joint image-layout distribution for improved composition harmony. Our model has no design-specific inductive bias, which allows it to better preserve the original characteristics of realistic designs. We further introduce a test-time guidance strategy to enable users to impose their specific preferences on generated results. Our experiments show that, compared with prior approaches, our model can generate significantly better results in terms of image, layout and image-layout harmonization, producing outputs closer to real samples. We also demonstrate the flexibility of our model in enforcing user preferences at inference without retraining.

Abstract: Multi-subject video generation faces two key challenges: uncontrollable fidelity strength and potential semantic drift. We address these by analyzing the internal mechanisms of Diffusion Transformers (DiTs). We found that certain attention blocks naturally form an Intrinsic Spatial Grounding Map (ISGM) that precisely locates reference subjects. Building on this insight, we propose Dual-phase Intrinsic Attention Leveraging (DIAL), a framework that uses these internal signals for both training and inference. In low-noise stages, we use ISGM to guide the attention mechanism, allowing precise control over fidelity strength during inference without retraining. In high-noise stages, we use these same maps to automatically build preference pairs at no additional cost for Reinforcement Learning (RL). This RL procedure effectively anchors the model's attention to reference subjects and mitigates semantic drift. Extensive experiments show that DIAL significantly outperforms baseline models on the OpenS2V-Eval benchmark, consistently improving identity consistency and enabling controllable fidelity strength.

Abstract: The integration of large language models (LLMs) into video generation has enabled rapid text-to-video creation and improved visual quality. However, it still falls short of professional filmmaking, where cinematographic language is less refined than human-crafted camera work and multi-shot continuity remains challenging. To address these limitations, we introduce CamPilot, a multi-agent framework that integrates cinematographic planning and camera-work control to produce more coherent, logically structured, and human-aesthetic movies. CamPilot adopts a GRPO-based learning paradigm to learn camera work planning from 14K real-world professional movies, internalizing motion patterns and composition principles that support reasoning over shooting techniques (e.g., camera angle, motion, and focal behavior) and cross-shot relationships for controllable camera-viewpoint generation. Multiple agents further collaborate and evolve to improve overall output quality. To support this work and further studies in this domain, we establish CamEval, a benchmark for evaluating camera work quality and cinematic engagement. Empirical results show that CamPilot outperforms state-of-the-art text-to-movie generation methods on cinematographic control and quality, highlighting the impact of professional camera design on movie generation.